Manager, Performance Marketing

Hearst Health

Performance Marketing Manager optimizing paid acquisition for Hearst Magazines’ consumer brands. Leading campaign testing, analytics, budgeting, and growth across social and search channels.

Posted 8/27/2026full-timeNew York City • New York • 🇺🇸 United StatesMid-LevelSenior💰 $76,000 - $82,400 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing and optimizing paid acquisition campaigns across various platforms, with a strong focus on performance metrics such as CPA, CPL, ROAS, and conversion rates. Proven ability to collaborate with cross-functional teams and lead creative testing while leveraging data-driven insights for continuous improvement.

Highest-signal resume keywords

Paid Media Campaign ManagementMeta AdvertisingGoogle AdsCampaign OptimizationPerformance Data Analysis

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign SetupBudget ManagementAudience TargetingKPI MeasurementAttribution AnalysisConversion Rate OptimizationAI-Enabled MarketingEmerging Advertising OpportunitiesPerformance Marketing ExpertiseData-Driven Decision Making

Soft Skills

Strong CommunicationCollaboration SkillsOrganizational SkillsProject ManagementAttention to Detail

Certifications & Qualifications

Bachelor's Degree

Industry Keywords

Paid AcquisitionConsumer BusinessAudience GrowthIntegrated Consumer MarketingCreative Development

About the role

Key responsibilities & impact

Execute paid acquisition campaigns across Hearst Magazines’ portfolio, supporting memberships, email acquisition, direct products, and brand licensing
Manage and optimize social, search, and other acquisition campaigns, including budgets, bidding, audience targeting, pacing, and performance
Lead creative testing and audience experimentation with Creative, including AI-enabled creative development and emerging advertising opportunities
Analyze campaign performance against benchmarks and KPIs to improve acquisition efficiency, conversion rates, ROAS, and long-term customer value
Partner with Analytics to evaluate attribution, incrementality, and business impact
Collaborate with Audience Growth, Integrated Consumer Marketing, Creative, Product, Lifecycle Marketing, and Analytics
Oversee campaign setup, QA, budget tracking, forecasting, reporting, and documentation
Identify new platforms, capabilities, audience strategies, and industry trends to test
Coach and support Associate Managers in developing performance marketing expertise

Requirements

What you’ll need

Bachelor's Degree
4+ years of experience managing paid media campaigns for a consumer business
Hands-on experience with Meta, Google, and other paid acquisition platforms
Strong understanding of campaign setup, optimization, and measurement
Knowledge of CPA, CPL, ROAS, conversion rates, and ROI
Experience managing paid media budgets and using performance data for optimization and investment decisions
Ability to turn complex performance data into clear insights and actionable recommendations
Strong communication and collaboration skills across cross-functional teams
Strong organizational and project management skills
Attention to detail and ability to manage multiple campaigns and priorities
Curiosity and enthusiasm for experimentation, AI-enabled marketing, emerging platforms, and continuous learning

Benefits

Comp & perks

Access to innovative training programs, immersive workshops, and exclusive industry events
Hybrid work flexibility
Employee Resource Groups
Medical, dental, and vision insurance from Day 1
401(k) plan with a generous company match