Performance Marketing Associate, Social

Hearst Health

Performance Marketing Associate optimizing paid social campaigns for Hearst Magazines, a global publisher. Managing ROAS, creative testing, bidding, forecasting, and platform growth across Meta, Google, and TikTok.

Posted 8/19/2026full-timeNew York City • New York • 🇺🇸 United StatesJuniorMid-Level💰 $66,300 - $70,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in managing paid media campaigns across various platforms, utilizing strong analytical skills to optimize performance and drive results. Proficient in leveraging AI-powered tools and reporting software to enhance workflow efficiency and campaign execution.

Highest-signal resume keywords

Paid Media ManagementMeta Ads ManagerGoogle AdsAnalytical SkillsExcel Proficiency

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Performance MarketingDigital AdvertisingCampaign Data AnalysisBudget ManagementCreative TestingAudience TargetingBidding StrategiesROASPerformance KPIsData Forecasting

Soft Skills

Attention to DetailOrganizational SkillsCuriosityGrowth MindsetEnthusiasm for Experimentation

Tools & Technologies

LookerTableauAI-Powered ToolsGoogle SheetsSelf-Service Paid Media Platforms

Industry Keywords

Emerging ChannelsAd Product TestingPlatform InnovationAd-Tech TrendsPerformance Media Group

Tech Stack

Tools & technologies

Tableau

About the role

Key responsibilities & impact

Launch and manage paid media campaigns across social, search, and emerging channels
Support audience targeting, ad copy alignment, creative testing, bidding, pacing, and budget allocation
Review campaign data daily, identify trends, reduce inefficient spend, manage delivery, and refine bidding strategies
Test creative, audiences, bidding strategies, attribution approaches, and platform capabilities
Partner with Meta, Google, and TikTok on ad product testing and platform updates
Leverage AI-powered tools to improve workflow efficiency, accelerate testing, and identify optimization opportunities
Maintain daily and monthly forecasts and monitor performance against goals
Translate campaign data into actionable recommendations and share learnings across the Performance Media Group

Requirements

What you’ll need

1+ years of experience in paid media, performance marketing, digital advertising, or a related field
Hands-on experience with self-service paid media platforms, ideally including Meta Ads Manager and Google Ads
Interest in emerging channels, formats, and platform features
Strong analytical skills
Proficiency in Excel and/or Google Sheets
Experience with Looker, Tableau, or similar reporting tools is preferred
Comfort working with campaign performance data, large datasets, ROAS, pacing, margins, and other performance KPIs
Strong organizational skills and attention to detail
Ability to manage budget changes, ongoing creative testing, and competing priorities in a fast-moving environment
Curiosity about AI-powered tools and ability to use emerging technology to improve campaign execution, analysis, and workflow efficiency
Growth mindset and enthusiasm for performance marketing, experimentation, platform innovation, and evolving ad-tech trends
Based in New York City and able to work in the office four days per week

Benefits

Comp & perks

Collaborate with top-tier professionals across media, advertising, tech, fashion, lifestyle, and publishing
Access to innovative training programs, immersive workshops, and exclusive industry events
Hybrid work flexibility
Employee Resource Groups
Medical, dental, and vision insurance from Day 1
401(k) plan with a generous company match