Social Media Manager

Hearst Health

Social Media Manager leading content creation and paid social strategy for iconic character brands. Managing a global social media ecosystem with over 10 million followers while engaging audiences across platforms.

Posted 7/12/2026full-timeNew York City • New York • 🇺🇸 United StatesMid-LevelSenior💰 $70,000 - $90,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing social media strategies that enhance brand engagement and audience growth. Proficient in content creation, analytics, and managing cross-functional collaborations to drive successful marketing initiatives.

Highest-signal resume keywords

Social Media Strategy DevelopmentContent Creation and ManagementSocial Media AnalyticsPaid Social Campaign ManagementBrand Voice and Audience Engagement

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Social Media ManagementContent DevelopmentVideo EditingGraphic DesignAudience TargetingPerformance ReportingSocial Media AuditsEmerging Platforms FamiliarityContent OptimizationProject Management

Soft Skills

Excellent CommunicationCreative ThinkingAttention to DetailCollaborationProactivity

Tools & Technologies

Adobe Creative SuiteCanvaMeta Ads ManagerSocial Media PlatformsAI Tools

Industry Keywords

EntertainmentConsumer ProductsLicensingCharacter IPPop Culture

About the role

Key responsibilities & impact

Develop engaging, creative content including images, videos, and copy that brings our iconic character brands to life across social media platforms.
Manage content calendars from planning through publishing, ensuring content aligns with each brand's voice, business objectives, and key cultural moments.
Oversee the day-to-day management of a global social media ecosystem with more than 10 million followers.
Manage publishing schedules, monitor channels, and ensure a consistent, high-quality presence across all platforms.
Develop and execute social strategies that grow audiences, increase engagement, and support broader business goals.
Conduct annual social media audits and present strategic recommendations based on audience insights, competitive analysis, and platform performance.
Identify opportunities for creator collaborations, bartered partnerships, and new content formats that expand reach and visibility.
Engage with followers, respond to comments, and foster an active, passionate community around our iconic character brands.
Track, analyze, and report on monthly social media performance, using insights to optimize content, campaigns, and overall strategy.
Manage paid social campaigns, including boosting strategies, audience targeting, and performance reporting.
Stay current on platform updates, social trends, emerging technologies, and AI tools that can improve the content creation process and overall performance.
Monitor the competitive landscape to identify new opportunities and keep our brands culturally relevant.
Work closely with Licensing, Brand Marketing, and other internal teams to support integrated brand initiatives.
Manage creative agencies, influencer opportunities, and other external partners as needed.
Provide social media expertise for presentations, sales materials, and other Brand Marketing initiatives.

Requirements

What you’ll need

3+ years of experience managing social media for brands, preferably in entertainment, consumer products, licensing, or character IP.
Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
Proven experience developing and executing successful organic social media strategies across platforms including Instagram, TikTok, Facebook, X, YouTube, and emerging channels.
Experience creating compelling social content, with proficiency in design and video editing tools such as Adobe Creative Suite, Canva, or similar platforms.
Familiarity with paid social media campaigns, including Meta Ads Manager and boosting strategies.
Strong understanding of social media analytics and the ability to translate performance data into actionable insights.
Excellent writing, storytelling, and communication skills, with a strong understanding of brand voice and audience engagement.
Highly organized with exceptional attention to detail and the ability to manage multiple projects and deadlines in a fast-paced environment.
Curious, creative, and eager to experiment with new content formats, emerging platforms, and AI-powered tools.
Collaborative, proactive, and comfortable working across multiple teams while managing external partners when needed.
Passion for pop culture, storytelling, and iconic entertainment brands.

Benefits

Comp & perks

Medical, Dental, and Vision coverage to keep you and your family healthy.
Competitive retirement plan with matching program in most markets.
Ample time off, including holidays and vacation.
Paid parental leave for new parents.
Financial support for the care of your loved ones.
Mental wellness benefits.
Inclusive healthcare designed for every individual’s unique needs.
Helping you along every step of your family journey.
Helping you keep your pets happy and healthy.