E-Commerce Editor

Hearst Health

Ecommerce Editor creating trusted shopping content to grow affiliate revenue for Runner’s World. Collaborating with editorial and commercial teams to optimize content strategies for health and wellness.

Posted 7/9/2026full-timeLondon • 🇬🇧 United KingdomMid-LevelSenior💰 £40,000 - £45,000 per yearWebsite

About the role

Key responsibilities & impact

Own the ecommerce content strategy for Runner’s World across allocated product categories.
Identify opportunities to grow audience engagement and affiliate revenue through high-quality shopping content.
Plan and deliver seasonal campaigns and key retail events, including Prime Day, Black Friday and Christmas.
Build and maintain a strong pipeline of evergreen content alongside reactive editorial opportunities.
Contribute ideas that support the continued diversification of traffic sources beyond traditional search.
Write, edit and commission best-in-class buying guides, product reviews, gift guides, deal round-ups and other commerce content.
Ensure all content reflects the trusted voice and editorial standards of Runner’s World while supporting commercial objectives.
Regularly review and refresh existing content to maintain accuracy, relevance and search performance.
Edit colleagues’ work where required, ensuring consistency, quality and adherence to editorial guidelines.
Monitor the performance of ecommerce content using analytics and affiliate reporting tools.
Use data, keyword research and testing to improve content performance, user engagement and conversion.
Run and evaluate content experiments, including headline, merchant and placement testing, to identify opportunities for continual improvement.
Produce regular performance reporting, identifying trends, opportunities and recommendations for future content.
Work closely with editorial, SEO, audience development, newsletter, social and commercial teams to maximise the reach and effectiveness of commerce content.
Build positive working relationships with retailers, PR agencies and brand partners.
Share knowledge, insight and best practice with colleagues across the ecommerce and editorial teams.
Ensure all commerce content complies with Hearst editorial standards, affiliate best practice and ASA guidelines.
Maintain high editorial quality while balancing audience needs and commercial performance.
Keep up to date with developments across ecommerce, affiliate marketing, SEO and the running market.

Requirements

What you’ll need

Experience in ecommerce or commerce editorial, ideally within health, fitness or lifestyle publishing.
A genuine passion for running and a strong understanding of the products, brands and trends that matter to runners.
Proven experience creating SEO-led commerce content that drives audience engagement and commercial performance.
Excellent writing, editing and proofreading skills, with strong editorial judgement.
Strong analytical skills, with the ability to use data and insights to optimise content performance.
Experience using affiliate and analytics platforms, such as Looker, Amazon Associates or Skimlinks.
Strong organisational skills, with the ability to manage multiple priorities and meet deadlines.
A collaborative approach and the confidence to work effectively across editorial, commercial and audience teams.
Knowledge of affiliate marketing, SEO best practice and ASA guidelines.
Experience presenting on camera or testing consumer products would be an advantage.

Benefits

Comp & perks

Get adventurous with Good Housekeeping Taste and Beauty Testing Panels - yes, you could be trying the next big thing in beauty, food & drink.
Snag luxe beauty steals at our legendary office sample sales - score big on top brands without breaking the bank!
Stay healthy with Specsavers eye care, a company-funded Health Cash Plan, and access to mental health support.
Get active and stress-free with discounted gym memberships and the Cycle to Work scheme.
Embrace flexibility with a Location Flex and Holiday Exchange to take time when you need it.
Take time to give back with a Charity Day and access wellbeing resources whenever you need them.
Join one of our Hearst ERG Groups.
Plan ahead with a generous Workplace Pension, Income Protection, Life Assurance and Season Ticket Loan for easier commuting.
Make smarter money moves using Salary Finance tools, Financial Wellbeing sessions, and Home Tech benefits to spread costs.
Treat yourself with major discounts across London plus everyday savings via the HAPI at Hearst app

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

SEO Content CreationContent Performance OptimizationData AnalysisContent EditingKeyword Research

Soft Skills

Organizational SkillsCollaborative ApproachStrong Editorial Judgement