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Hearst Health

Content Creator, Style

Hearst Health

Content Creator for Esquire shaping men’s style and culture through social, digital, and video. Collaborating with teams to deliver engaging content across platforms.

Posted 5/22/2026full-timeLondon • 🇬🇧 United KingdomMid-LevelSenior💰 £30,000 per yearWebsite

About the role

Key responsibilities & impact
  • Partner with the central social team to deliver a market-leading, cross-channel social strategy for Esquire UK.
  • Represent Esquire at relevant industry events in order to capture the moments and conversations that count.
  • Grow and energise Esquire’s audience across TikTok, Instagram, Pinterest, and beyond.
  • Create, front, and develop standout franchises - from on-camera interviews to YouTube series.
  • Edit and polish video content that’s built to perform on social.
  • Collaborate with the Style Directors and Site Director to deliver 2/3 (minimum) sharp, original style story every day for esquire.com/uk.
  • Use SEO insight to target the right conversations and maximise visibility.
  • There may be some opportunities to contribute to Esquire’s print magazine with features on style, fashion, watches, and grooming.
  • Work hand-in-hand with commercial and creative teams on brand partnerships in style, grooming, and watches.
  • Act as a true ambassador for Hearst UK and its values.
  • Take on additional projects and responsibilities where your creativity and skills can add value.

Requirements

What you’ll need
  • Proven social media strategist with experience creating and executing cross-channel, market-leading campaigns.
  • Menswear obsessive with a strong track record of driving engagement across social platforms and websites.
  • Sharp, stylish writer with deep knowledge of men’s fashion, watches, grooming, and lifestyle - past, present, and future.
  • Confident presenter, ready to front and develop standout video franchises for social and YouTube.
  • Skilled video editor with a keen eye for refinement and social-first impact.
  • Strong grasp of SEO, Google Discover, and the mechanics of digital publishing.
  • Brimming with ideas to bring men’s style and culture to life across Esquire’s channels - from bold, engaging video to smart social storytelling.
  • Well-connected, with an expanding black book of industry contacts.
  • Highly organised, deadline-driven, and skilled at juggling multiple priorities.
  • Collaborative under pressure, able to balance input from multiple managers with ease.

Benefits

Comp & perks
  • Get adventurous with Good Housekeeping Taste and Beauty Testing Panels - yes, you could be trying the next big thing in beauty, food & drink.
  • Snag luxe beauty steals at our legendary office sample sales - score big on top brands without breaking the bank!
  • Stay healthy with Specsavers eye care, a company-funded Health Cash Plan, and access to mental health support.
  • Get active and stress-free with discounted gym memberships and the Cycle to Work scheme.
  • Embrace flexibility with a Location Flex and Holiday Exchange to take time when you need it.
  • Take time to give back with a Charity Day and access wellbeing resources whenever you need them.
  • Join one of our Hearst ERG Groups.
  • Plan ahead with a generous Workplace Pension, Income Protection, Life Assurance and Season Ticket Loan for easier commuting.
  • Make smarter money moves using Salary Finance tools, Financial Wellbeing sessions, and Home Tech benefits to spread costs.
  • Treat yourself with major discounts across London plus everyday savings via the HAPI at Hearst app

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Hard Skills & Tools
social media strategyvideo editingSEOdigital publishingcontent creationcross-channel campaignscopywritingvideo productionaudience engagementstyle storytelling
Soft Skills
collaborationcreativityorganizationpresentationdeadline-drivenmulti-taskingcommunicationnetworkingadaptabilityleadership