Product Marketing Manager

Hearst Health

Product Marketing Manager responsible for marketing success of healthcare technology solutions at FDB. Requires deep healthcare knowledge and modern B2B marketing expertise in hybrid work environment.

Posted 5/7/2026full-timeSouth San Francisco • California • 🇺🇸 United StatesSeniorLead💰 $120,000 - $140,000 per yearWebsite

About the role

Key responsibilities & impact

Lead launch planning and execution for new products and solution enhancements, ensuring a fully integrated approach across marketing, product, sales, and client-facing teams
Create and execute marketing programs to support the commercial success of various FDB solutions
Collaborate with product managers, subject matter experts, outside vendors to align messaging and marketing strategies
Design and execute integrated marketing campaigns using AI-powered tools and emerging B2B strategies
Develop and track key performance metrics such as pipeline contribution, sales-qualified opportunities, campaign ROI

Requirements

What you’ll need

7+ years of B2B product marketing experience in healthcare IT, digital health, clinical technology, or a related field
Bachelor’s degree in marketing, communications, business, or related field (Master’s preferred)
Deep understanding of modern B2B marketing strategies, including ABM, generative AI tools (e.g., ChatGPT), and campaign measurement/optimization
Strong working knowledge of marketing automation, demand generation, digital marketing/advertising and other tools

Benefits

Comp & perks

Medical insurance
Dental insurance
Vision insurance
Life insurance
Long term disability
401(k) matching

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

B2B product marketingcampaign measurementcampaign optimizationdemand generationdigital marketingmarketing automationABMgenerative AI toolspipeline contributionsales-qualified opportunities

Soft Skills

collaborationleadershipcommunication

Certifications

Bachelor’s degreeMaster’s degree