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Temporary Events Associate Director
Hearst HealthAssociate Director executing tentpole events and brand activations for Hearst Autos. Overseeing strategies, budgets, and multi-stakeholder collaborations to elevate brand engagement.
About the role
Key responsibilities & impact- Lead the end-to-end execution of tentpole events, brand activations, partner programs, and industry gatherings that elevate Hearst Autos
- Develop and implement a comprehensive events strategy aligned with editorial, marketing, and revenue goals
- Conceptualize and produce flagship experiences, including enthusiast drives, awards programs, launch events, and experiential activations
- Identify and scale new event formats and franchise opportunities to expand audience engagement
- Collaborate cross-functionally with sales, marketing, editorial, creative, and revenue teams to deliver integrated event experiences
- Build and manage sponsor relationships, ensuring seamless on-site integrations and delivery against ROI objectives
- Oversee event budgets, forecasts, contract negotiations, and reconciliation processes
- Deliver post-event reporting, including performance insights and recommendations for future optimization
Requirements
What you’ll need- BA/BS in Marketing or a communications-related field
- 5-8+ years in years of event production experience (media, automotive, experiential marketing, or lifestyle brands preferred)
- Proven experience managing complex, multi-stakeholder events
- Strong budget management and contract negotiation skills
- Experience integrating sponsors into experiential environments
- Ability to meet deadlines and work effectively in a fast-paced environment with multiple deadlines
- High attention to detail and strong problem-solving skills
- Ability to present ideas and lead discussions with groups of all sizes
- Excellent verbal, written and interpersonal skills
- Strong organization and ability to prioritize
- Willingness to travel and work occasional evenings or weekends as required
- Adept in Google and Microsoft Office product suites
- Interest in automotive media and enthusiast culture is a plus
Benefits
Comp & perks- Equal Opportunity Employer
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
event productionbudget managementcontract negotiationperformance reportingaudience engagementevent strategy developmentsponsor integrationmulti-stakeholder managementdeadline managementproblem-solving
Soft Skills
attention to detailcommunicationorganizationprioritizationleadershipinterpersonal skillspresentation skillscollaborationadaptabilitytime management