Director of Audience

Hearst Health

Director of Audience leading innovative strategies for audience growth at The Dallas Morning News. Collaborating with newsroom teams to enhance engagement and manage audience analytics.

Posted 4/30/2026full-timeDallas • Texas • 🇺🇸 United StatesLeadWebsite

About the role

Key responsibilities & impact

Develop and implement core strategies and goals for audience engagement
Democratize audience analytics across the newsroom using training, coaching and mentoring
Lead efforts to analyze the performance of our journalism, understand our audience and improve engagement
Help set and manage audience goals for newsroom teams
Take a hands-on approach to breaking news across digital platforms
Build strong relationships with staffers and foster their growth and development
Display exceptional news judgment with the ability to recognize the digital potential of stories that will resonate with our audience
Work with editors to shape coverage that deepens engagement with our digital audience
Provide day-to-day leadership and supervision to assigned staff, ensuring operational goals and objectives are met effectively and efficiently
Handle all aspects of employee management, including recruitment, interviewing, selection, onboarding and retention
Conduct regular performance evaluations; provides constructive feedback and coaching to support employee development and accountability
Administer progressive discipline and counseling as needed, in alignment with company policies and procedures
Oversee scheduling, workload distribution, and delegation of responsibilities to ensure balanced team performance and productivity

Requirements

What you’ll need

Bachelor’s degree in journalism or a related field
5 years or more of audience engagement experience
Ability to turn audience data into actionable strategies for driving subscriptions and expanding our reach
Deep understanding of SEO, audience analytics and social media
Ability to innovate and quickly iterate as we seek to develop new strategies for engaging audiences
Strong news judgment and a commitment to accuracy
Track record of adapting quickly and moving at the speed of news
Strong communication and collaboration skills

Benefits

Comp & perks

Flexible work arrangements
Professional development opportunities

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

audience engagementaudience analyticsSEOdata analysisdigital journalismnews judgmentstrategic planningperformance evaluationemployee managementcoaching

Soft Skills

communicationcollaborationleadershipmentoringrelationship buildinginnovationadaptabilitycoachingconstructive feedbackproblem-solving

Certifications

Bachelor’s degree in journalism