Performance Marketing Manager

Hearst Health

Performance Marketing Manager optimizing Paid Search campaigns for Hearst Magazines. Analyzing performance, driving strategies, and collaborating with teams to fuel brand success.

Posted 4/29/2026full-timeNew York City • New York • 🇺🇸 United StatesMid-LevelSenior💰 $76,000 - $80,000 per yearWebsite

About the role

Key responsibilities & impact

Launch, manage, and optimize Paid Search campaigns across high-value accounts to achieve brand, format, and seasonal ROAS goals
Analyze campaign performance and identify optimization opportunities, driving new media buying strategies across the portfolio
Develop and refine recurring reports, improving clarity, usability, and insights for stakeholders
Collaborate with cross-functional performance marketing teams to share learnings, shape strategy, and present actionable insights to leadership
Troubleshoot campaign and platform issues, ensuring efficient execution and minimal disruption to performance
Support onboarding and training initiatives for new team members and evolving processes
Lead or contribute to independent projects that deepen understanding of the paid search ecosystem and uncover growth opportunities
Continuously test, learn, and iterate on campaign strategies to improve acquisition efficiency and scale

Requirements

What you’ll need

3–5+ years of experience in performance marketing, paid search, or a related digital marketing field
Hands-on experience with Google Ads, including campaign structure, bidding strategies, and optimization best practices
Strong analytical skills with the ability to interpret large datasets and translate insights into action
Proficiency in Excel and/or Google Sheets; experience with BI tools is a plus
Detail-oriented problem solver who can identify issues and implement effective solutions quickly
Strong written and verbal communication skills, with the ability to present insights clearly to varied audiences
Comfortable working in a fast-paced, collaborative environment with evolving priorities

Benefits

Comp & perks

Health insurance
401(k) plan with company match
Flexible work arrangements
Innovative training programs
Immersive workshops
Exclusive industry events
Employee Resource Groups
Comprehensive benefits package from Day 1

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

paid searchcampaign managementmedia buying strategiesGoogle Adsbidding strategiesoptimization best practicesdata analysisExcelGoogle SheetsBI tools

Soft Skills

analytical skillsproblem solvingcommunication skillscollaborationdetail-orientedpresentation skillsadaptabilityleadershiptrainingproject management