Marketing Designer
Cyera
Cloud
Senior Marketing Manager – Digital Media and Automotive Marketing
Hearst Health
full-time
Posted on:
Origin: • 🇺🇸 United States • New York
Visit company websiteSalary
💰 $110,000 per year
Job Level
Senior
About the role
- Report into the Marketing Director and be part of the Hearst Autos Marketing team
- Create cross-platform programs that include print, native, video, social, and experiential
- Develop innovative, revenue-generating, advertising-driven ideas for automotive clients (U.S. and Canadian)
- Work in tandem with the sales team to understand and move client business forward
- Create Hearst Autos marketing materials (one sheets, overview decks, etc.) to ensure consistent messaging
- Develop marketing opportunities—RFP responses and proactive pitches—for Hearst Autos brands and publisher network
- Collaborate with marketing teams across Hearst Magazine portfolio and internal Hearst teams (creative, strategy & insights, design, ad product, publisher, Hearst Made, and revenue operations)
- Utilize insights and analytics to craft compelling marketing stories and ensure ideas meet client goals
- Lead conceptualization, planning, coordination, and execution of experiential events (car rallies, track days, editorial testing days, virtual events, etc.)
- Manage research, planning and executing experiential events including budgets, partnerships, vendor and venue selection, catering, AV, logistics, timelines, and troubleshooting
- Support Experiential Marketing executions, partnership development, stakeholder management, and budget management to integrate into broader media offerings
Requirements
- BA/BS in Marketing or a communications-related field
- 8+ years in digital media or marketing experience
- Automotive marketing, agency, and events experience preferred, but not required
- Adept in Google and Microsoft Office product suites
- Proven track record of generating strategic solutions for business needs
- Understanding of media planning and client media approval process
- Ability to meet deadlines and work effectively in a fast-paced environment with multiple deadlines
- Experience in Adobe creative suite a plus
- Digital media fluency & ad solutions (behavioral targeting, native content and advertising, programmatic and data solutions)
- Understanding of digital metrics (comScore, DFP and the Google stack, social media, and IAB/MRC standards)
- Strong partner and vendor collaboration, stakeholder management, and negotiation skills
- High attention to detail and strong problem-solving skills
- Ability to present ideas and lead discussions with groups of all sizes
- Excellent verbal, written and interpersonal skills
- Strong organization and ability to prioritize
- Must have flexibility to travel (15%) as required by event schedules and must hold a valid driver’s license and passport.
