Hearst Health

Senior Manager, Membership Engagement, Retention

Hearst Health

full-time

Posted on:

Location Type: Hybrid

Location: New York City • New York • United States

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Salary

💰 $88,000 - $106,000 per year

Job Level

Senior

About the role

  • Lead and evolve membership engagement and retention strategies across multiple brands, with clear goals and performance tracking
  • Analyze member behavior, engagement trends, and churn drivers; translate insights into prioritized actions and experiments
  • Partner with Membership Operations to improve the end-to-end member experience and operationalize key initiatives
  • Collaborate with Marketing to design and optimize scalable lifecycle campaigns, including onboarding, renewal, winback, and reactivation
  • Build and manage a robust testing roadmap (A/B and multivariate), measure impact, and scale successful strategies
  • Identify and pilot new communication channels and tactics (e.g., SMS, push notifications) to increase engagement
  • Work cross-functionally with Editorial, Product, and other teams to ensure seamless execution of membership initiatives
  • Support the development and rollout of new membership offerings, clearly communicating value to both new and existing members

Requirements

  • 5+ years of experience in B2C subscription or membership businesses, with a focus on engagement, retention, and/or lifecycle marketing
  • Proven track record of improving retention and reducing churn across customer segments or brands
  • Strong analytical skills with experience using performance data and BI tools (e.g., Google Analytics, Looker, or similar)
  • Highly organized and proactive, with the ability to manage multiple projects and deadlines simultaneously
  • Excellent communication and stakeholder management skills, with the ability to influence cross-functional partners
  • Comfortable working in a fast-paced, collaborative environment
  • Experience in media, digital, or consumer products is preferred
  • This is a hybrid role based in New York City with an in-office requirement of 4 days per week
Benefits
  • Work with the Best: Collaborate with top-tier professionals across media, advertising, tech, fashion, lifestyle, and publishing, shaping the future of these dynamic industries.
  • Grow Your Skills: Unlock your potential with access to innovative training programs, immersive workshops, and exclusive industry events.
  • Work-Life Harmony: Enjoy the flexibility of hybrid work, empowering you to balance professional success with personal priorities.
  • Foster Connection & Belonging: Join our Employee Resource Groups and help create a welcoming workplace where everyone feels valued and empowered.
  • Wellness First: Prioritize your well-being with a comprehensive benefits package that includes medical, dental, and vision insurance from Day 1.
  • Plan for Your Financial Future: Enjoy competitive financial perks, including a 401(k) plan with a generous company match.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
membership engagementretention strategieslifecycle marketingA/B testingmultivariate testingdata analysisperformance trackingcustomer segmentationchurn reductioncampaign optimization
Soft Skills
analytical skillsorganizational skillsproactivecommunication skillsstakeholder managementinfluencing skillscollaborationproject managementtime managementadaptability