Digital Marketing Manager
Business Consulting Services, LLC
Director, SEO and Generative AI Optimization
Hearst Health
full-time
Posted on:
Origin: • 🇺🇸 United States • New York
Visit company websiteSalary
💰 $175,000 - $220,000 per year
Job Level
Lead
About the role
- Lead and enhance our traditional SEO practice—drive audience growth, technical optimization, and keyword research across multiple brands.
- Define and implement new practices for Generative AI Optimization, ensuring Hearst’s content maintains high visibility and credibility within emerging AI-driven consumer interactions.
- Establish frameworks for prompt optimization, structured data enrichment, content readability by AI engines, and authority signaling for generative AI tools.
- Collaborate closely with editorial teams to provide insights and guidance on content strategy based on SEO and AI optimization best practices.
- Collaborate deeply with product, data science, and engineering teams to embed AI-optimized practices across our content lifecycle.
- Coordinate, advise, and provide strategic oversight for SEO and generative AI experimentation, whether executed at brand or central levels, facilitating shared learnings and best practices.
- Proactively stay ahead of rapid developments in generative AI and SEO, swiftly adapting strategies to leverage emerging trends and technologies.
- Share critical developments, intel and the implications for the Hearst Magazines business with internal teams and executives.
Requirements
- Proven expertise and hands-on experience with AI and generative AI platforms (ChatGPT, Google Gemini, Bard, etc.), including prompt engineering, structured data, and AI content optimization strategies.
- 5–10 years of experience in SEO leadership at large-scale publishers or digital-first media organizations.
- Deep technical and editorial SEO expertise: schema/structured data, indexing strategies, content optimization, accessibility, page speed, and UX.
- Proven adaptability in embracing new technologies and trends.
- Ability to move quickly and decisively, comfortable operating in fast-paced environments characterized by rapidly changing landscapes.
- Strong communication and collaboration skills; effective at influencing across departments.
- Entrepreneurial and strategic mindset, comfortable defining and shaping innovative new disciplines.
- Preferred: Familiarity with machine learning concepts, particularly Natural Language Processing (NLP), and demonstrated ability to apply ML insights toward SEO and generative AI optimization strategies.