Director, Events Strategy
Hearst Health
full-time
Posted on:
Location Type: Hybrid
Location: Houston • Texas • United States
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Job Level
About the role
- Lead the development and growth of a portfolio of profitable events that serve both consumer audiences and business sponsors.
- Own the P&L and revenue performance for signature events including Salute to Nurses, Top Workplaces, Best of the Best, Houston Gives, and Culinary Stars
- Build events as scalable revenue platforms with sponsorship, ticketing, and partnership models that drive year-over-year growth
- Establish revenue targets and profitability benchmarks for each event property
- Design and launch new event concepts aligned with advertiser categories and Chronicle audiences
- Identify opportunities to convert successful programs into recurring annual franchises with predictable sponsor demand
- Oversee the full lifecycle of event development and execution, from concept through post-event reporting
- Manage event budgets, production timelines, and vendor negotiations to maximize profitability
- Ensure each event delivers a high-quality experience while maintaining strong financial discipline
- Develop tiered sponsorship frameworks that generate significant advertiser investment and appropriate margins
- Identify high-value sponsor categories and anchor partners aligned with Chronicle audiences
- Design sponsorship programs that provide meaningful brand exposure, thought leadership, and audience engagement
- Develop industry-focused event platforms aligned with advertiser sectors where revenue opportunity may exist in the market
- Expand the Chronicle’s B2B presence by strategically positioning company leaders at key regional conferences and industry events
Requirements
- Bachelor’s degree in marketing, business, event management, or related field
- Proven experience creating and executing revenue-generating event platforms
- Demonstrated success producing large-scale consumer events (3,000+ attendees)
- Experience producing high-quality B2B conferences, executive events, or industry gatherings
- Track record of launching new events from concept to profitable execution
- Experience structuring sponsorship programs and strategic partnerships
- P&L ownership with strong financial management and budgeting skills
- Excellent communication and presentation skills
- Strong leadership experience managing cross-functional teams
- Ability to manage multiple complex initiatives in a deadline-driven environment
- Advanced proficiency in PowerPoint, Excel, Word, and Outlook
Benefits
- Health insurance
- 401(k) matching
- Flexible working hours
- Professional development
- Paid time off
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
event managementP&L ownershipbudgetingsponsorship program structuringrevenue generationevent concept designvendor negotiationpost-event reportingaudience engagementfinancial management
Soft Skills
communicationpresentationleadershipcross-functional team managementdeadline managementstrategic thinkingnegotiationproblem-solvingorganizational skillscreativity