Marketing Lead, New Products, CRM
monday.com
Product Marketing Manager
Hearst Health
full-time
Posted on:
Origin: • 🇺🇸 United States • California
Visit company websiteSalary
💰 $124,000 - $160,000 per year
Job Level
SeniorLead
About the role
- Own and drive comprehensive go-to-market strategy for assigned product lines, ensuring commercial readiness and internal alignment
- Act as the marketing liaison for assigned product lines and verticals with Product Management, Sales, Customer Success, and FDB’s SMEs to align messaging, growth targets, and customer needs
- Lead positioning, segmentation, competitive differentiation, and voice-of-customer initiatives
- Design and execute integrated marketing campaigns using AI-powered tools, account-based marketing (ABM) platforms, marketing automation, and emerging B2B strategies
- Experiment with and implement new digital formats—such as interactive demos, intelligent personalization, predictive targeting, and content scaling via AI
- Collaborate closely with the digital and sales operations teams to ensure segmentation, scoring, attribution, and funnel optimization
- Lead launch planning and execution for new products and solution enhancements, ensuring a fully integrated approach across marketing, product, sales, and client-facing teams
- Develop messaging frameworks, value propositions, battle cards, sales presentations, and content strategies aligned with buyer personas and vertical needs
- Support and evolve strategic partner and channel marketing collaboration, where applicable
- Craft exceptional product narratives, thought leadership content, campaign copy, and sales enablement tools
- Translate clinical, technical, and business concepts into accessible, engaging messaging for a variety of target audiences and roles
- Collaborate with internal SMEs and external vendors to deliver differentiated content and value
- Collaborate on market research initiatives, customer interviews, competitive analysis, and emerging trend assessments to ensure product-market fit
- Synthesize findings into clear insights that guide marketing campaigns, product decisions, and commercial strategy
- Define and track key performance metrics such as pipeline contribution, sales-qualified opportunities, conversion rates, campaign ROI, etc.
- Work closely with Sales and Marketing Operations to ensure accurate attribution and funnel performance tracking
- Use data to identify opportunities for improvement, propose optimizations, and report campaign impact to key stakeholders
- Contribute to performance reviews with actionable insight into marketing effectiveness
Requirements
- Proven ability to lead go-to-market strategy for complex products, ideally those with clinical, regulatory, or high-value sales cycles
- Strong interpersonal and collaboration skills with experience influencing cross-functional teams and executives
- Adept at managing external vendors, freelancers, and agencies
- Passionate, intellectually curious, and motivated by continuous improvement and innovation
- Comfortable navigating ambiguity and adjusting to evolving business and market needs
- Exceptional verbal and written communication skills, including experience writing for executive and clinical audiences
- Must be able to independently generate high-quality written content; this is a hands-on writing role and cannot be fully delegated to copywriters or Marcom
- 7+ years of B2B product marketing experience in healthcare IT, digital health, clinical technology, or a related field
- Bachelor’s degree in marketing, communications, business, or related field (Master’s preferred)
- Deep understanding of modern B2B marketing strategies, including ABM, generative AI tools (e.g., ChatGPT), and campaign measurement/optimization
- Strong working knowledge of marketing automation, demand generation, digital marketing/advertising and other tools
- Travel within US 6 – 12 times per year to tradeshows, FDB offices, other company and/or industry events
