Social Content Strategist
Hearst Health
full-time
Posted on:
Location Type: Hybrid
Location: Houston • Texas • United States
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About the role
- Own social media strategy and planning, developing platform-specific approaches, content calendars, and recommendations aligned with client’s brand and business goals while staying current on platform trends and best practices.
- Create, publish, and optimize social content, including writing copy, producing or coordinating visuals and short-form video or marketing content into social-first formats across platforms.
- Measure and report on performance, tracking key metrics and delivering insights and recommendations to optimize content, inform strategy, and improve overall social performance.
- Support influencer discovery and vetting by researching creators across platforms, evaluating audience fit, engagement, and brand alignment, and maintaining organized shortlists.
- Assist with influencer brief development by helping build creative briefs, content guidelines, timelines, and deliverable requirements in collaboration with the internal team.
- Support with day-to-day communications as needed, in regards to scheduling, approvals, questions, and deliverable tracking to ensure smooth campaign execution.
- Assist with the execution of sponsored content, including asset collection, copywriting and editing support, editorial approvals, and multi-platform publishing in alignment with Hearst’s editorial standards and advertiser objectives.
- Oversee budget pacing and boosted-content strategy via Facebook Ads Manager, LinkedIn Campaign Manager, etc.; define targeting, monitor spend, and deliver performance summaries.
- Develop best-practice guides, templates, and workflows to streamline organic, influencer, and sponsored content execution.
- Support with internal training and workshops on social trends, influencer marketing fundamentals, and sponsored content workflows.
Requirements
- 2 - 3 years of proven experience in creating and executing social media content and proven influencer campaign experience from start to end.
- Bachelor’s degree or equivalent experience in marketing, communications, advertising, or related field
- Superior written and verbal communication skills, as well as the ability to effectively work with editorial teams
- Experience with creating posts on Facebook, Instagram, and LinkedIn. Twitter and other social channels are a huge plus!
- Experience using Facebook Ads Manager and other paid social media tools
- Ability to perform light design work (typically in Canva)
- Self-starter and quick to execute, brainstorm, and communicate with clients and sellers
- Content marketing and SEO writing experience is a plus!
- Hands-on proficiency in social media tools: Facebook, Instagram, LinkedIn, Twitter; ad platforms (Facebook Ads Manager, LinkedIn Campaign Manager).
Benefits
- Health insurance
- Professional development opportunities
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
social media strategycontent creationcopywritinginfluencer marketingcontent optimizationbudget managementSEO writinglight design workperformance trackingcampaign execution
Soft Skills
communication skillscollaborationself-starterorganizational skillscreativityproblem-solvingadaptabilityattention to detailtime managementteamwork