Manager

• Lead the newsletter programs for key lifestyle brands, collaborating with editorial, design, product, marketing, and ESP partners.
• Manage the full lifecycle of newsletter production including planning, segmentation, QA, and deployment.
• Use data and analytics to guide strategy and optimize newsletter performance, including open rates, CTRs, and subscriber retention.
• Regularly report on trends, KPIs, and audience insights to shape future decisions.
• Drive experimentation and A/B testing on subject lines, layouts, and content to enhance engagement and monetization.
• Develop audience growth strategies through segmentation, personalization, and lifecycle marketing.
• Ensure all communications align with brand voice, compliance, and legal standards.
• Occasionally work weekends or holidays as needed.

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