Product Marketing

• Own the go-to-market strategy for key product lines.
• Define and evolve product positioning and messaging that clearly articulates value for enterprise buyers and mid-market providers.
• Conduct deep market, customer, and competitive research to uncover opportunities for expansion and differentiation.
• Partner with Product Management to align product development with market needs and emerging healthcare trends.
• Develop and lead GTM strategies from concept through launch, ensuring cross-functional alignment and measurable impact.
• Collaborate with Marketing and Demand Generation to design campaigns that resonate with both enterprise and mid-market buyer journeys.
• Manage pricing, packaging, and commercialization strategies that balance scalability with accessibility.
• Deliver enablement tools—sales playbooks, ROI calculators, and persona-based narratives—that elevate how we position and sell our solutions.
• Build win/loss and competitive intelligence programs to capture insights that inform sales tactics and long-term strategy.
• Serve as a trusted advisor to the revenue organization by translating complex product capabilities into clear, differentiated values.
• Establish success metrics to track marketing performance, adoption, and ROI.
• Leverage analytics to refine GTM plans, messaging, and campaign strategy based on results.
• Partner with Revenue Operations and Finance to tie marketing outcomes to business performance.

Director of Customer and Product Marketing

Senior Product Marketing Manager

Product Marketing Manager – Temporary

Director, Product Marketing – GTM Lead

Product Marketing Manager

Senior Director of Product Marketing