Performance Marketing

• Plan, build and execute direct response and brand ad buys across social platforms with a primary focus on Facebook and Instagram
• Understand key tracking components and set up for attribution on campaigns
• Determine areas of opportunity and execute on tests and campaigns designed to drive customer acquisition, engagement and retention.
• Develop and execute A/B testing programs to improve campaign performance through optimization of bids, device, audience segments, geo and demo targets, creative, etc.
• Develop paid acquisition plans and provide regular reporting on progress towards key milestones and risks
• Work cross-functionally with product, UX, and the rest of the marketing organization
• Use measurement, tracking, and management platforms to produce analytical insights and manage day-to-day Paid Social operations
• Provide thought leadership to help identify new opportunities and other emerging advertising platforms
• Work with Business Intelligence/Analytics teams on Paid Social dashboard development and KPIs monitoring
• Provide support for additional marketing channels as needed for promotional and seasonal campaigns
• Strategize with sales teams for effective launches to customer campaigns
• Work directly with clients on reporting, troubleshooting, and optimizing campaigns across multiple networks.
• Presenting to stakeholders around new innovations and campaign statuses.

Paid Social Strategist

Performance Marketing Specialist

Enterprise Demand Generation Manager

Paid Media Manager

Demand Generation Manager

Business Performance Optimization Consultant, Revenue Integrity