Hearst Health

Paid Social Strategist

Hearst Health

full-time

Posted on:

Origin:  • 🇺🇸 United States

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Job Level

JuniorMid-Level

About the role

  • Plan, build and execute direct response and brand ad buys across social platforms with a primary focus on Facebook and Instagram
  • Understand key tracking components and set up for attribution on campaigns
  • Determine areas of opportunity and execute on tests and campaigns designed to drive customer acquisition, engagement and retention.
  • Develop and execute A/B testing programs to improve campaign performance through optimization of bids, device, audience segments, geo and demo targets, creative, etc.
  • Develop paid acquisition plans and provide regular reporting on progress towards key milestones and risks
  • Work cross-functionally with product, UX, and the rest of the marketing organization
  • Use measurement, tracking, and management platforms to produce analytical insights and manage day-to-day Paid Social operations
  • Provide thought leadership to help identify new opportunities and other emerging advertising platforms
  • Work with Business Intelligence/Analytics teams on Paid Social dashboard development and KPIs monitoring
  • Provide support for additional marketing channels as needed for promotional and seasonal campaigns
  • Strategize with sales teams for effective launches to customer campaigns
  • Work directly with clients on reporting, troubleshooting, and optimizing campaigns across multiple networks.
  • Presenting to stakeholders around new innovations and campaign statuses.

Requirements

  • 2-3 years in social media marketing with a focus on paid social campaigns.
  • Experience with ad copywriting, Facebook ad manager, Instagram ads, A/B testing, and proficiency with google docs.
  • Bachelor's degree required preferably in Marketing of Communications
  • Strong analytical skills with competency in speaking to metrics across multiple reporting systems.
  • Creativity and willingness to think outside the box
  • Ability to receive constructive criticism and learn from feedback
  • Strong oral and written communication skills
  • Ability to work across multiple teams and clients with ease.