Paid Social Strategist
Hearst Health
full-time
Posted on:
Location: 🇺🇸 United States
Visit company websiteJob Level
JuniorMid-Level
About the role
- Plan, build and execute direct response and brand ad buys across social platforms with a primary focus on Facebook and Instagram
- Understand key tracking components and set up for attribution on campaigns
- Determine areas of opportunity and execute on tests and campaigns designed to drive customer acquisition, engagement and retention.
- Develop and execute A/B testing programs to improve campaign performance through optimization of bids, device, audience segments, geo and demo targets, creative, etc.
- Develop paid acquisition plans and provide regular reporting on progress towards key milestones and risks
- Work cross-functionally with product, UX, and the rest of the marketing organization
- Use measurement, tracking, and management platforms to produce analytical insights and manage day-to-day Paid Social operations
- Provide thought leadership to help identify new opportunities and other emerging advertising platforms
- Work with Business Intelligence/Analytics teams on Paid Social dashboard development and KPIs monitoring
- Provide support for additional marketing channels as needed for promotional and seasonal campaigns
- Strategize with sales teams for effective launches to customer campaigns
- Work directly with clients on reporting, troubleshooting, and optimizing campaigns across multiple networks.
- Presenting to stakeholders around new innovations and campaign statuses.
Requirements
- 2-3 years in social media marketing with a focus on paid social campaigns.
- Experience with ad copywriting, Facebook ad manager, Instagram ads, A/B testing, and proficiency with google docs.
- Bachelor's degree required preferably in Marketing of Communications
- Strong analytical skills with competency in speaking to metrics across multiple reporting systems.
- Creativity and willingness to think outside the box
- Ability to receive constructive criticism and learn from feedback
- Strong oral and written communication skills
- Ability to work across multiple teams and clients with ease.