Content Marketing Manager

• Reports to: Director of Content Strategy; Brands: Country Living and The Pioneer Woman
• Lead and execute the SEO strategy for both brands, focusing on growing high-value engagement and conversion (e.g., affiliate commerce, newsletter signups, memberships).
• Collaborate with editorial leaders to develop and refine daily, weekly, and monthly content plans that generate meaningful engagement across site, newsletters, and social/video platforms.
• Monitor industry trends and real-time news to identify timely and relevant content opportunities backed by audience insights.
• Translate performance data into clear, actionable strategies across commerce, subscriptions, and audience development.
• Use tools like Google Analytics, Looker, SEMrush, SimilarWeb to assess performance, identify gaps, and develop testable experiments.
• Facilitate ongoing SEO and content strategy training across teams and act as an internal ambassador for best practices.
• Lead regular cross-functional meetings to share insights, track experiments, and celebrate wins with editors and leadership.
• Partner with stakeholders across affiliate commerce, ad sales, product, engineering, and marketing to support new initiatives and refine existing strategies.
• Location: NYC office at least 3 days a week; no remote option.
• Compensation: Base salary $74,000 - $89,000.

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