Develop and execute a comprehensive thought leadership strategy aligned with business objectives and brand positioning.
Create content across formats—newsletters, business presentations, executive communications, social media posts, and more—tailored for both consumer and B2B audiences.
Identify emerging trends and industry shifts to keep Hearst’s voice relevant and forward-thinking.
Collaborate with senior leadership, subject matter experts, and cross-functional teams to uncover and amplify impactful narratives.
Commission and interpret research in partnership with the data team to inform content and derive meaningful insights.
Manage performance metrics and KPIs to evaluate effectiveness and refine strategy over time.
Oversee the full lifecycle of content programs—from concept through distribution—ensuring strategic alignment and quality.
Operate in a hybrid work environment, with at least three days per week in our New York City office.
Requirements
Proven experience developing and leading thought leadership or strategic content marketing initiatives.
Outstanding storytelling and writing skills with a strategic mindset.
Strong research and analytical skills to extract insights from complex data.
A deep understanding of the media landscape, communications trends, and audience engagement strategies.
Excellent project management abilities, capable of leading multiple content streams concurrently.
Adept at fostering collaboration across departments and working with senior-level stakeholders.
Comfortable working in a fast-paced, evolving environment.
Benefits
Work with the Best: Collaborate with top-tier professionals across media, advertising, tech, fashion, lifestyle, and publishing, shaping the future of these dynamic industries.
Grow Your Skills: Unlock your potential with access to innovative training programs, immersive workshops, and exclusive industry events.
Work-Life Harmony: Enjoy the flexibility of hybrid work, empowering you to balance professional success with personal priorities.
Foster Connection & Belonging: Join our Employee Resource Groups and help create a welcoming workplace where everyone feels valued and empowered.
Wellness First: Prioritize your well-being with a comprehensive benefits package that includes medical, dental, and vision insurance from Day 1.
Plan for Your Financial Future: Enjoy competitive financial perks, including a 401(k) plan with a generous company match.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
content marketingdata analysisstorytellingwritingproject managementperformance metricsKPI evaluationcontent strategyresearch interpretationnarrative development