Hearst Health

Senior Director of Thought Leadership

Hearst Health

full-time

Posted on:

Location Type: Hybrid

Location: New York City • New York • 🇺🇸 United States

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Salary

💰 $133,000 - $161,000 per year

Job Level

Senior

About the role

  • Develop and execute a comprehensive thought leadership strategy aligned with business objectives and brand positioning.
  • Create content across formats—newsletters, business presentations, executive communications, social media posts, and more—tailored for both consumer and B2B audiences.
  • Identify emerging trends and industry shifts to keep Hearst’s voice relevant and forward-thinking.
  • Collaborate with senior leadership, subject matter experts, and cross-functional teams to uncover and amplify impactful narratives.
  • Commission and interpret research in partnership with the data team to inform content and derive meaningful insights.
  • Manage performance metrics and KPIs to evaluate effectiveness and refine strategy over time.
  • Oversee the full lifecycle of content programs—from concept through distribution—ensuring strategic alignment and quality.
  • Operate in a hybrid work environment, with at least three days per week in our New York City office.

Requirements

  • Proven experience developing and leading thought leadership or strategic content marketing initiatives.
  • Outstanding storytelling and writing skills with a strategic mindset.
  • Strong research and analytical skills to extract insights from complex data.
  • A deep understanding of the media landscape, communications trends, and audience engagement strategies.
  • Excellent project management abilities, capable of leading multiple content streams concurrently.
  • Adept at fostering collaboration across departments and working with senior-level stakeholders.
  • Comfortable working in a fast-paced, evolving environment.
Benefits
  • Work with the Best: Collaborate with top-tier professionals across media, advertising, tech, fashion, lifestyle, and publishing, shaping the future of these dynamic industries.
  • Grow Your Skills: Unlock your potential with access to innovative training programs, immersive workshops, and exclusive industry events.
  • Work-Life Harmony: Enjoy the flexibility of hybrid work, empowering you to balance professional success with personal priorities.
  • Foster Connection & Belonging: Join our Employee Resource Groups and help create a welcoming workplace where everyone feels valued and empowered.
  • Wellness First: Prioritize your well-being with a comprehensive benefits package that includes medical, dental, and vision insurance from Day 1.
  • Plan for Your Financial Future: Enjoy competitive financial perks, including a 401(k) plan with a generous company match.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
content marketingdata analysisstorytellingwritingproject managementperformance metricsKPI evaluationcontent strategyresearch interpretationnarrative development
Soft skills
strategic mindsetcollaborationleadershipcommunicationanalytical skillsadaptabilitycreativityorganizational skillstime managementproblem-solving
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