Director, Programmatic Ad Sales

Hearst Health

Director leading Hearst News’ programmatic advertising sales across premium Web, App, and CTV inventory. Building agency relationships, revenue growth, and a high-performing sales team.

Posted 9/4/2026full-timeNew York City • New York • 🇺🇸 United StatesLead💰 $165,000 - $169,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in programmatic advertising and digital media sales, with a strong ability to build and maintain relationships with agency and brand stakeholders. Proficient in developing and executing commercial growth strategies while leveraging data and audience insights for optimized campaign performance.

Highest-signal resume keywords

Programmatic AdvertisingDigital Media SalesAgency Relationship ManagementConsultative SellingCTV Inventory Knowledge

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Programmatic BuyingPrivate Marketplace DealsAudience ActivationDeal OptimizationData Collaboration

Soft Skills

Excellent CommunicationPresentation SkillsNegotiation SkillsOrganizational SkillsCollaborative Leadership

Tools & Technologies

DSPSSPAd Technology

Industry Keywords

Commercial Growth StrategySales Pipeline ManagementIntegrated Advertiser OpportunitiesBuyer Experience ImprovementSenior Brand Stakeholders

About the role

Key responsibilities & impact

Define and execute commercial growth strategy across national agencies, brands, holding-company trading desks, and programmatic buying teams
Develop new business and expand existing relationships through programmatic direct, private marketplace, preferred, programmatic guaranteed, and curated deal opportunities
Position Hearst News as a premium omnichannel marketplace spanning local and national audiences across Web, App, and CTV
Build and manage a disciplined sales pipeline
Build trusted relationships with agency investment teams, programmatic leads, data and activation teams, and senior brand stakeholders
Lead consultative conversations connecting client objectives to inventory, audience, data, and measurement capabilities
Create solutions combining display, video, and CTV supply with addressable audiences, contextual signals, suitability controls, and first-party data
Represent customer needs internally and own opportunities from discovery through proposal, activation, optimization, and renewal
Stay current on DSP and SSP dynamics, identity, privacy, CTV, data collaboration, supply-path efficiency, measurement, and buyer expectations
Translate Hearst News capabilities into differentiated narratives for sellers and buyers
Partner with Strategy & Operations, Technical Ad Management, Analytics, Product, and Data on pricing, packaging, inventory allocation, deal execution, and performance insights
Bring customer feedback into product development and identify commercial opportunities
Collaborate across Hearst teams to create integrated advertiser opportunities
Troubleshoot issues, improve buyer experience, and protect campaign performance
Coach and develop junior sellers and establish strong sales operating habits
Report to the SVP, Programmatic Strategy

Requirements

What you’ll need

Significant experience in programmatic advertising, digital media, publisher sales, ad technology, or a related commercial role
Ideally 5+ years in a selling role
Strong understanding of programmatic buying and selling, including PMPs, curated supply, direct deals, audience activation, and the agency decision-making process
Proven record of building senior agency and advertiser relationships and converting them into durable revenue
Ability to sell strategic positioning and operational details, from packaging through deal setup, delivery, and optimization
Excellent communication, presentation, negotiation, and organizational skills
Collaborative leadership style and ability to create momentum across teams
Deeper understanding of CTV inventory is a plus
Right to work in the U.S. without immigration sponsorship

Benefits

Comp & perks

Medical, Dental, and Vision coverage
Competitive retirement plan with matching program in most markets
Ample paid time off, including holidays and vacation
Paid parental leave
Monthly child and dependent care reimbursement
Mental wellness benefits
LGBTQ+ inclusive health services
Fertility coverage and menopause support
Pet wellness reimbursement and Rover credits
Personal and professional development support