Senior Direct Response Copywriter

Health Routine

Direct-response copywriter creating Sales Pages, Advertorials, and VSLs for Health Routine’s natural health products. Optimizing campaigns with Media Buying and Creative teams to acquire new customers.

Posted 8/17/2026full-timeRemote • 🇦🇹 AustriaSenior💰 €60,000 - €80,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in direct-response copywriting with a strong focus on audience engagement and conversion optimization. Proficient in utilizing modern AI tools for research and content development, alongside native-level German language skills.

Highest-signal resume keywords

Direct-Response CopywritingMarketing KnowledgeAI Tools for ResearchVoice-of-Customer AnalysisNative-Level German Language Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

CopywritingCampaign OptimizationAudience AnalysisConcept DevelopmentVSL CreationAd Copy DevelopmentRapid Copy VariationsAI Image Generation

Soft Skills

Open-MindednessWillingness to ExperimentQuick Comprehension

Industry Keywords

Direct-Response MarketingCreative AdvertisingCustomer AcquisitionPaid Video Ads

About the role

Key responsibilities & impact

Write sales pages, advertorials, and VSLs
Communicate products in a way that makes the target audience feel understood and compels them to click
Accurately translate the target audience's concerns, fears, and needs into copy
Work closely with media buying and creative teams
Analyze reports, develop concepts, and optimize campaigns
Generate creative ideas for paid video ads
Develop high-converting copy aimed at acquiring new customers

Requirements

What you’ll need

Relevant experience in direct-response copywriting
Strong marketing knowledge
Experience with modern AI tools for audience and competitor research
Knowledge of voice-of-customer analysis
Ability to develop new angles and rapid copy variations
Experience with or knowledge of AI image generation
Open-mindedness and willingness to experiment
Quick comprehension and ability to rapidly integrate new ideas and insights
Native-level German language skills (written and spoken)
Fluent communication in English

Benefits

Comp & perks

Training and access to courses, masterminds, and a professional network
Ambitious, fast-growing team with a clear vision, flat hierarchies, and an open, honest culture
Work on products that genuinely help people
100% remote or on-site at our Innsbruck office
Flexible working hours
Competitive, performance-based salary
Opportunity for additional bonuses based on strong copy performance