Senior Direct Response Copywriter

Health Routine

Direct Response Copywriter für Health Routine, eine Gesundheitsmarke mit natürlichen Produkten für Menschen über 50. Verfassen von Sales Pages, Advertorials und VSLs zur Neukundengewinnung.

Posted 8/17/2026full-timeRemote • 🇦🇹 AustriaSenior💰 €60,000 - €80,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in direct-response copywriting with a focus on creating high-converting content for audiences over 50. Proficient in utilizing modern AI tools for audience research and campaign optimization while effectively communicating in both German and English.

Highest-signal resume keywords

Direct-Response CopywritingVoice-Of-Customer AnalysisAI Tools for Audience ResearchCampaign OptimizationFluent Communication in English and German

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

CopywritingMarketing KnowledgeCampaign AnalysisConcept DevelopmentCopy Variant Production

Soft Skills

Open-MindednessQuick LearningWillingness to Experiment

Tools & Technologies

AI Image-Generation Tools

Industry Keywords

Sales PagesAdvertorialsVSLsDirect-Response Marketing

About the role

Key responsibilities & impact

Write high-converting copy for sales pages, advertorials, and VSLs
Present products so people over 50 feel understood and are motivated to click
Understand and succinctly articulate the target audience’s concerns, fears, and needs
Work closely with media buying and creative teams
Analyze reports, develop concepts, and optimize campaigns
Provide creative concepts for paid video ads
Acquire new customers through direct-response copy

Requirements

What you’ll need

Relevant experience in direct-response copywriting
Strong, well-rounded marketing knowledge
Use modern AI tools for audience and competitor research
Experience with Voice-of-Customer analysis
Ability to develop new angles and quickly produce multiple copy variants
Use AI image-generation tools to visualize ideas
Open-mindedness and willingness to experiment
Quick learner with the ability to integrate new ideas and insights rapidly
Native-level German (written and spoken)
Fluent communication in English

Benefits

Comp & perks

Continued training and access to courses, masterminds, and a professional network
Ambitious, fast-growing team with a clear vision, flat hierarchies, and an open, honest culture
Work on products that help people and solve real problems
Flexible, autonomous way of working
Option to work 100% remotely or on-site at the office in Innsbruck
Flexible working hours
Competitive, performance-based salary
Opportunity for additional bonuses based on the performance of your copy