Senior Direct Response Copywriter

Health Routine

Direct-Response-Copywriter für Health Routines Gesundheitsprodukte für Menschen über 50. Erstellung und Optimierung verkaufsstarker Sales Pages, Advertorials und VSLs zur Neukundengewinnung.

Posted 8/17/2026full-timeRemote • 🇺🇸 United StatesSenior💰 €60,000 - €80,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in direct response copywriting, utilizing modern AI tools for audience research and copy development, while effectively communicating in both German and English. Capable of analyzing customer insights and optimizing marketing campaigns to drive customer acquisition.

Highest-signal resume keywords

Direct Response CopywritingVoice-of-Customer AnalysisAI Tools for Copy DevelopmentNative-Level German Language SkillsFluent English Communication

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Sales Page WritingAdvertorial WritingVideo Sales Letter (VSL) WritingCampaign OptimizationConcept Development

Soft Skills

Open-MindednessQuick Grasp of Concepts

Tools & Technologies

AI Tools for Audience ResearchAI Image Generation

Industry Keywords

Marketing KnowledgeCustomer AcquisitionCreative Concepts for Paid Ads

About the role

Key responsibilities & impact

Write sales pages, advertorials, and VSLs (video sales letters)
Communicate products in a way that makes the target audience feel understood and compels them to click
Precisely articulate the target audience’s worries, fears, and needs
Work closely with media buying and creative teams
Analyze reports, develop concepts, and optimize campaigns
Provide creative concepts for paid video ads
Develop high-converting copy aimed at acquiring new customers
Work on a copy case study as part of the application process and discuss it in a personal interview

Requirements

What you’ll need

Relevant experience in (direct response) copywriting
Strong marketing knowledge
Use modern AI tools for audience and competitor research
Experience with Voice-of-Customer analysis
Use AI tools to develop new angles and rapidly produce copy variants
Experience with AI image generation to visually represent ideas
Open-mindedness and willingness to try new approaches
Quick grasp of concepts and rapid integration of new ideas and insights
Native-level German language skills, spoken and written
Fluent English communication

Benefits

Comp & perks

Professional development and access to courses, masterminds, and a network
Ambitious, fast-growing team with a clear vision, flat hierarchies, and an open, honest culture
Work on products that help people and solve real problems
Flexible, autonomous working style
Option to work 100% remotely or on-site at the Innsbruck office
Flexible working hours
Competitive, performance-based salary
Opportunity for additional bonuses for top-performing copy