Senior Direct Response Copywriter

Health Routine

Direct-Response-Copywriter für Health Routines natürliche Gesundheitsprodukte für Menschen über 50. Schreiben von Sales Copy und Optimierung von Kampagnen zur Neukundengewinnung.

Posted 8/12/2026full-timeRemote • 🇦🇹 AustriaSenior💰 €60,000 - €80,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in Direct Response Copywriting, focusing on high-converting sales copy that resonates with audiences over 50. Proficient in utilizing AI tools for audience research and campaign optimization while effectively communicating in both German and English.

Highest-signal resume keywords

Direct Response CopywritingVoice-of-Customer AnalysisAI Tools for Audience ResearchGerman Language ProficiencyCampaign Optimization

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

CopywritingSales Page WritingAdvertorial WritingVSL WritingCampaign AnalysisConcept DevelopmentCreative Idea GenerationRapid Copy Variants DevelopmentAI Image GenerationMarketing Knowledge

Soft Skills

Open-MindednessWillingness to ExperimentQuick ComprehensionFast Integration of Ideas

Industry Keywords

Target Audience EngagementCustomer AcquisitionMedia Buying CollaborationCreative Team Collaboration

About the role

Key responsibilities & impact

Write copy for sales pages, advertorials, and VSLs
Communicate products in a way that makes people over 50 feel understood and click with confidence
Precisely address the concerns, fears, and needs of the target audience
Collaborate closely with Media Buying and Creative teams
Analyze reports, develop concepts, and optimize campaigns
Generate creative ideas for paid video ads
Write high-converting copy aimed at acquiring new customers

Requirements

What you’ll need

Relevant experience in (Direct Response) copywriting
Solid marketing knowledge
Use of modern AI tools for audience and competitor research
Experience with Voice-of-Customer analysis
Ability to develop new angles and rapid copy variants
Use of AI image generation to visualize ideas
Open-mindedness and willingness to experiment
Quick comprehension and fast integration of new ideas and insights
German at native level, both written and spoken
Fluent communication in English

Benefits

Comp & perks

Access to training, courses, masterminds, and the company network
Ambitious, fast-growing company with a clear vision, flat hierarchies, and a culture of honest collaboration
Products that help people and solve real problems
Flexible and autonomous working style
100% remote or on-site at our office in Innsbruck
Flexible working hours
Competitive, performance-based salary
Potential for additional bonuses based on strong copy performance