Head of Patient Growth – Marketing

Headway

Head of Patient Growth Marketing leading strategies for patient acquisition at Headway. Responsible for scaling operations and building a high-performing marketing team.

Posted 4/30/2026full-timeRemote • California, New York • 🇺🇸 United StatesLead💰 $251,200 - $314,000 per yearWebsite

About the role

Key responsibilities & impact

Own paid acquisition (Search, Social, OLV/OTT, Programmatic/Display), Lifecycle (email/SMS/push), and Organic (SEO, content distribution, Reddit/IG/TikTok/YouTube).
Lead channel plumbing, experimentation frameworks, attribution, incrementality, MMM, and reporting — co-owning approach with Eng and Data but owning the outcomes.
Drive briefing, testing velocity, and learning loops across message × audience × asset × surface.
Align patient and provider growth to prevent channel overlap and unlock network effects.
Hire, lead, and develop a high-bar, technical, and creative team across paid, lifecycle, and organic.
Work with Product/Eng to build surfaces that drive conversion and quality, not just spend.

Requirements

What you’ll need

Have deep expertise in growth marketing with explicit experience in Google, Meta, and OTT/OLV channels.
Have led lifecycle marketing teams and understand how best to deploy email, SMS, and push channels.
Bring strong martech and attribution experience, including build vs. buy decisions and measurement frameworks (attribution, incrementality, MMM).
Have partnered closely with Engineering and Product, operating as one team with shared outcomes.
Have experience deploying AI-forward marketing strategies and maintain personal interest in AI-native marketing stacks.
Communicate clearly and simply, translating complex performance marketing topics for non-experts, executives, and boards.
Can build strategies grounded in business outcomes and understand tradeoffs across product, engineering, and operations.
Have hired and led growth marketing teams of 20+ and built 0→1 systems at scale.
Work effectively with diverse cross-functional partners across analytics, finance, sales, creative, product, and engineering.

Benefits

Comp & perks

Equity compensation
Medical, Dental, and Vision coverage
HSA / FSA
401K
Work-from-home stipend
Therapy reimbursement
16-week parental leave for eligible employees
Carrot Fertility reimbursement and membership
13 paid holidays + company holiday break
Flexible PTO
EAP
Training and professional development

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

growth marketingpaid acquisitionlifecycle marketingSEOattributionincrementalityMMMemail marketingSMS marketingpush marketing

Soft Skills

leadershipcommunicationstrategic thinkingcollaborationteam developmentproblem-solvingcreativityadaptabilityclear communicationcross-functional teamwork