Channel Manager – SEM

Headway

. Own Headway's SEM program end-to-end: campaign architecture, keyword strategy, bidding, budget allocation, and performance optimization across Google Ads and Microsoft Ads.

Posted 4/21/2026full-timeRemote • 🇺🇸 United StatesSeniorLead💰 $152,000 - $190,000 per yearWebsite

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Own Headway's SEM program end-to-end: campaign architecture, keyword strategy, bidding, budget allocation, and performance optimization across Google Ads and Microsoft Ads.
Scale SEM spend efficiently: grow budgets toward $50M+ annually while maintaining target CAC and ROAS.
Build incrementality measurement: design and run geo-lift studies, holdout tests, and brand/non-brand incrementality analysis.
Optimize the full funnel: partner with Product and Engineering to improve post-click conversion from landing page through booked appointment.
Partner directly with Engineering and Data Science: own tracking implementation, attribution infrastructure, and performance reporting.
Leverage AI tools: Build and run AI agents in Claude Code that automate keyword expansion, ad copy generation, bid optimization signals, and competitive intelligence.

Requirements

What you’ll need

8+ years of SEM experience with deep hands-on expertise in Google Ads at scale.
You have managed annual SEM budgets of $50M+. You know what it takes to scale spend while maintaining efficiency.
You are a technical marketer. You work directly with Engineering and Data Science teams. You can write SQL and build dashboards.
You measure what matters: incrementality testing, geo-lift studies, or MMM. You optimize for booked appointments, not vanity metrics.
You own the full funnel: post-click optimization and conversion rate improvement with Product and Engineering.
You actively manage AI agents as part of how you operate. Orchestrating AI is already part of your workflow.
You want to own something. This is a single-IC role with a wide scope and real autonomy.

Benefits

Comp & perks

Equity compensation
Medical, Dental, and Vision coverage
HSA / FSA
401K
Work-from-Home Stipend
Therapy Reimbursement
16-week parental leave for eligible employees
Carrot Fertility annual reimbursement and membership
13 paid holidays each year as well as a Holiday Break during the week between December 25th and December 31st
Flexible PTO
Employee Assistance Program (EAP)
Training and professional development

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

SEMGoogle AdsMicrosoft AdsSQLincrementality testinggeo-lift studiespost-click optimizationconversion rate improvementAI agentsdashboard building

Soft Skills

technical marketingcollaborationautonomyperformance optimizationbudget management