Headway

Senior Manager, Paid Marketing

Headway

full-time

Posted on:

Origin:  • 🇺🇸 United States

Visit company website
AI Apply
Apply

Salary

💰 $146,200 - $215,000 per year

Job Level

Senior

Tech Stack

Spark

About the role

  • Own and scale the paid acquisition engine across SEM, paid social, and other digital channels
  • Hire, mentor, and manage a high-performing paid media team
  • Define and execute the paid marketing roadmap with clear goals, KPIs, and testing frameworks
  • Identify new channels, platforms, and tactics to unlock scalable and efficient growth
  • Collaborate with Product, Analytics, Brand, and Creative teams to optimize conversion and improve full-funnel performance
  • Build and evolve the infrastructure to measure campaign effectiveness and maximize ROI
  • Serve as a strategic thought partner to senior leadership on paid growth strategy and investment decisions

Requirements

  • 7+ years of experience in performance and growth marketing, with 3+ years in a leadership role at high-growth tech companies
  • Deep expertise in paid digital (SEM, Social), SEO and and conversion rate optimization
  • Data-driven — you can build dashboards, interpret performance signals, and drive action through insights
  • Thrive in fast-paced environments and love testing, learning, and iterating quickly
  • Hands-on leader who can operate at both strategic and tactical levels
  • Experience building and coaching growth teams and fostering a culture of ownership and experimentation
  • Clear, compelling communicator who can influence cross-functionally and inspire teams toward a shared vision