Provider Growth Marketing Manager, Paid Social
Headway
full-time
Posted on:
Location Type: Remote
Location: Remote • New York • 🇺🇸 United States
Visit company websiteSalary
💰 $121,720 - $179,000 per year
Job Level
Mid-LevelSenior
About the role
- Own and scale our paid social channels (Meta, LinkedIn, CTV), managing an $40+ million budget and channel strategy to achieve monthly cost, volume, and efficiency targets
- Build a high-velocity creative and experimentation engine; develop a systematic process for generating, launching, and testing new ad concepts, audiences, and campaign structures
- Partner cross-functionally with design, content, marketing analytics, product marketing, and revenue operations to strengthen top-to-bottom funnel performance
- Deliver robust reporting, forecasts, and insights, evaluating channel health daily through annually and translating data into actionable decisions
- Shape new landing pages, conversion flows, and full-funnel touchpoints to maximize conversion and supplement your acquisition programs
- Stay ahead of the rapidly evolving paid social landscape, including platform changes, privacy shifts, creative best practices, and emerging AI capabilities- -with special attention to HIPAA-relevant updates
Requirements
- 5-7+ years of experience running and scaling performance-focused paid social campaigns across Meta, LinkedIn, or similar platforms and the data to prove impact
- Highly organized and process-driven, document learnings rigorously, maintain impeccable tracking hygiene, and always know where spend and performance stand
- Testing-obsessed mindset, continually push toward lower costs and improved efficiency
- Deeply analytical and curious, comfortable digging into platform data, pipeline metrics, and attribution to uncover insights and drive decisions
- Strong critical thinking and a bias for action, move quickly from hypothesis to execution
- Experience in high-growth B2B tech environments or startups is a strong plus
Benefits
- Equity compensation
- Medical, Dental, and Vision coverage
- HSA / FSA
- 401K
- Work-from-Home Stipend
- Therapy Reimbursement
- 16-week parental leave for eligible employees
- Carrot Fertility annual reimbursement and membership
- 13 paid holidays each year as well as a Holiday Break during the week between December 25th and December 31st
- Flexible PTO
- Employee Assistance Program (EAP)
- Training and professional development
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
paid social campaignsMetaLinkedInCTVdata analysiscampaign strategyconversion optimizationreportingforecastingA/B testing
Soft skills
organizational skillsprocess-drivenanalytical thinkingcuriositycritical thinkingbias for actioncollaborationcommunicationadaptabilityproblem-solving