Headway

Provider Growth Marketing Manager, Paid Search

Headway

full-time

Posted on:

Location Type: Remote

Location: Remote • New York • 🇺🇸 United States

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Salary

💰 $121,720 - $179,000 per year

Job Level

Mid-LevelSenior

About the role

  • Own and scale our paid search channels (Google, Youtube, Bing), managing $xx million budgets and leading channel strategy to hit monthly efficiency and volume targets
  • Build a disciplined experimentation program, with a streamlined process for creating, launching, and evaluating new ads, keywords, bidding strategies, and campaign structures
  • Collaborate cross-functionally with design, content, marketing analytics, revenue operations, and product marketing to improve funnel performance and strengthen acquisition velocity
  • Deliver clear reporting, insights, and forecasting, monitoring channel health daily through annually and translating trends into actionable recommendations
  • Partner on new landing pages and conversion experiences, ensuring search-driven users receive a cohesive, high-intent journey from query to conversion
  • Stay ahead of the evolving SEM landscape, including platform updates, AI-driven automation, privacy and compliance shifts, GEO/AI Search, and HIPAA-relevant changes affecting performance marketing

Requirements

  • 5-7+ years of experience scaling performance-focused SEM campaigns across Google Ads, Microsoft Ads, or similar platforms, with strong results to back it
  • You are detail-obsessed and process-driven; from UTM rigor to keyword structures to budget pacing, nothing slips through the cracks
  • You have a persistent testing mindset, always looking for ways to improve efficiency, unlock new pockets of scale, and push the channel forward
  • You are highly analytical, comfortable digging into query-level data, attribution, and downstream metrics to derive insights and opportunities
  • You demonstrate strong critical thinking and a bias toward action, moving quickly from hypothesis to execution
  • Experience in high-growth B2B tech companies or startups is a strong plus
Benefits
  • Equity compensation
  • Medical, Dental, and Vision coverage
  • HSA / FSA
  • 401K
  • Work-from-Home Stipend
  • Therapy Reimbursement
  • 16-week parental leave for eligible employees
  • Carrot Fertility annual reimbursement and membership
  • 13 paid holidays each year as well as a Holiday Break during the week between December 25th and December 31st
  • Flexible PTO
  • Employee Assistance Program (EAP)
  • Training and professional development

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
SEMGoogle AdsMicrosoft Adsbidding strategiescampaign structureskeyword structuresdata analysisattributionperformance marketingA/B testing
Soft skills
detail-orientedprocess-drivenanalyticalcritical thinkingproblem-solvingcollaborationcommunicationadaptabilitystrategic thinkingbias toward action