Senior Manager, Provider Growth Marketing
Headway
full-time
Posted on:
Location Type: Remote
Location: Remote • New York • 🇺🇸 United States
Visit company websiteSalary
💰 $146,200 - $215,000 per year
Job Level
Senior
About the role
- Own Strategy & Execution Across All Owned Acquisition Channels
- Lead our Owned Channels function including Outbound, Referrals, Affiliates, Co-Marketing, Partnerships, and more to drive efficient provider acquisition
- Shape long-term channel strategy, set quarterly performance goals, and own execution to meet (and exceed) acquisition targets
- Build, refine, and scale processes that turn creative concepts, targeting strategies, and operational insights into predictable pipeline
- Build and Evolve Outbound Engines
- Oversee and level up our outbound motion feeding 150+ reps, improving targeting, messaging, cadences, and lead quality
- Partner closely with Sales leadership to ensure channel-to-team alignment and seamless handoff processes
- Introduce new outbound methodologies, tooling, and experimentation frameworks to unlock incremental volume
- Unlock Growth Through Data & Forecasting
- Partner deeply with Strategic Finance and Analytics to define KPIs, build forecasting models, and align on investment frameworks
- Translate complex performance trends into clear decisions, prioritizing initiatives based on impact and resourcing
- Develop insights that improve targeting, sequencing, messaging, and channel-level efficiency
- Lead, Mentor, and Grow a High-Performing Team of x-y reports
- Foster a culture of accountability, clarity, experimentation, and impact
- Provide coaching, development paths, and day-to-day support while empowering the team to own their respective channels
- Operate both strategically and tactically; comfortable rolling up your sleeves when needed, especially during times of high growth or change
Requirements
- 8–10+ years of experience in growth and acquisition across owned channels, ideally with significant ownership of outbound, partner, or referral channels as well as large budgets
- Experience leading teams and building functions, including hiring, mentoring, and establishing scalable processes.
- Proven track record of scaling owned or partner-driven acquisition channels with measurable business impact
- Strong analytical skills; comfortable working with data teams, forecasting performance, evaluating LOE/LOI tradeoffs, and making ROI-informed decisions
- Demonstrated ability to collaborate cross-functionally with Sales, Finance, Product, Engineering, and Leadership
- Experience supporting new product launches, product-led growth motions, or early funnel product experimentation is a major plus
- Hands-on operator with a bias toward action, able to switch seamlessly between strategy, execution, and people leadership
Benefits
- Equity compensation
- Medical, Dental, and Vision coverage
- HSA / FSA
- 401K
- Work-from-Home Stipend
- Therapy Reimbursement
- 16-week parental leave for eligible employees
- Carrot Fertility annual reimbursement and membership
- 13 paid holidays each year as well as a Holiday Break during the week between December 25th and December 31st
- Flexible PTO
- Employee Assistance Program (EAP)
- Training and professional development
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
growth acquisitionoutbound channelspartner channelsreferral channelsforecasting modelsKPI definitiondata analysisperformance evaluationscalable processesproduct-led growth
Soft skills
leadershipmentoringcollaborationcoachingaccountabilitystrategic thinkingtactical executioncommunicationteam developmentadaptability