Headway

Director, Patient Growth Marketing

Headway

full-time

Posted on:

Location Type: Remote

Location: Remote • California, New York, Washington • 🇺🇸 United States

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Salary

💰 $218,450 - $257,000 per year

Job Level

Lead

About the role

  • Build & lead a top-performing team of Product Marketers, Brand Strategists, and Comms professionals, fostering a culture of collaboration, creativity, and accountability.
  • Define and own the overarching product marketing strategy to ensure alignment with company goals, product roadmaps, and market opportunities.
  • Craft and evolve compelling messaging and positioning that clearly communicates Headway’s unique value to each of our target audiences.
  • Own product launches end-to-end, introducing new capabilities to our customers and reinforcing key value propositions
  • Establish and track KPIs, continuously analyzing performance and optimizing strategies to improve brand reach, customer engagement, and business impact.
  • Shape and activate the Headway brand, building trust and recognition in the market.

Requirements

  • Have 12+ years of experience in integrated marketing, with a strong focus on brand and product marketing, including 7+ years leading high-performing teams.
  • Have a track record of successfully leading both 0→1 GTM strategies and scaled product launches across multiple customer segments.
  • Are a strategic leader and hands-on operator, equally comfortable setting vision and executing.
  • Thrive in fast-paced, ambiguous environments and bring a growth mindset to solving complex challenges.
  • Possess strong cross-functional collaboration skills, with proven experience influencing stakeholders across product, marketing, sales, and operations.
  • Are data-driven and results-oriented, with experience developing KPIs, dashboards, and frameworks that connect marketing efforts to business outcomes.
  • Are deeply curious and customer-obsessed, constantly seeking to understand user needs and deliver meaningful value.
Benefits
  • Equity Compensation
  • Medical, Dental, and Vision coverage
  • HSA / FSA
  • 401K
  • Work-from-Home Stipend
  • Therapy Reimbursement
  • 16-week parental leave for eligible employees
  • Carrot Fertility annual reimbursement and membership
  • 13 paid holidays each year as well as a Holiday Break during the week between December 25th and December 31st
  • Flexible PTO
  • Employee Assistance Program (EAP)
  • Training and professional development

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
product marketingbrand marketingGTM strategiesproduct launchesKPI developmentdashboard creationperformance analysiscustomer engagement strategiesmarket analysismessaging and positioning
Soft skills
leadershipcollaborationcreativityaccountabilitystrategic thinkinghands-on executionadaptabilityinfluencing stakeholdersdata-driven decision makingcustomer obsession