
Marketing Specialist
Harte Hanks
full-time
Posted on:
Location Type: Remote
Location: United States
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About the role
- Execute integrated marketing campaigns aligned to company objectives and target audiences across email, social, content, and paid channels.
- Translate campaign strategy into clear deliverables, timelines, and assets in partnership with the Senior Marketing Manager.
- Manage day-to-day production of marketing materials, including copy, graphics, presentations, and promotional assets.
- Own the marketing content calendar, ensuring consistent execution and timely delivery of planned initiatives.
- Collaborate cross-functionally with Revenue Operations, Marketing Operations, and Sales Services to ensure messaging, timing, and execution are aligned.
- Coordinate with internal creative teams, vendors, and agencies to deliver high-quality marketing outputs on schedule.
- Coordinate marketing projects from kickoff through execution, ensuring tasks, dependencies, and deadlines are clearly defined.
- Maintain project documentation including briefs, timelines, status updates, and post-campaign summaries.
- Track all marketing initiatives in Monday.com, keeping task assignments and timelines up to date.
- Monitor project progress, proactively identify potential risks or delays, and escalate issues to ensure on-time delivery.
- Facilitate campaign check-ins and follow-ups, capturing action items and supporting alignment across stakeholders.
- Support marketing technology and vendor coordination (e.g., BrightEdge, HighSpot, HubSpot) by assisting with scheduling, workflow coordination, and documentation.
Requirements
- 3–5 years of experience in a marketing, campaign, or communications role with hands-on execution responsibilities.
- Proven experience executing multi-channel marketing campaigns (email, social, content, and/or paid media).
- Strong project coordination skills with the ability to manage multiple initiatives, timelines, and stakeholders simultaneously.
- Experience working with marketing tools and platforms such as HubSpot (or similar marketing automation/CRM tools); comfort learning new systems.
- Working knowledge of project management or task-tracking tools (e.g., Monday.com, Asana, Jira, or similar).
- Strong written and verbal communication skills, with the ability to translate ideas into clear briefs, timelines, and deliverables.
- Ability to work cross-functionally with marketing, sales, operations, and external partners.
- High attention to detail, strong follow-through, and comfort operating in a fast-paced environment.
- Experience managing or supporting content calendars and coordinating content production.
- Exposure to SEO, content optimization, or sales enablement platforms (e.g., BrightEdge, HighSpot).
- Experience working with creative teams, agencies, or external vendors.
- Familiarity with B2B marketing environments and revenue-aligned marketing teams.
- Experience contributing to post-campaign reporting or performance analysis.
- Highly organized with a natural inclination toward structure and clarity.
- Comfortable taking ownership of assigned initiatives while knowing when to escalate.
- Collaborative, proactive, and solutions oriented.
- Adaptable and open to feedback as priorities evolve.
Benefits
- Group Health and Wellness (Medical, Dental, and Vision)
- Health Savings Account (HSA)
- Educational Assistance
- Voluntary plans, including critical illness, accident, and hospitalization
- 401k plan with Company Match and Roth contributions with immediate vesting
- Pet Insurance, discounted legal services, employee discount programs, and more…
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
multi-channel marketing campaignsproject coordinationcontent productionSEOcontent optimizationperformance analysiscampaign strategy executioncopywritinggraphic designmarketing analytics
Soft Skills
strong written communicationstrong verbal communicationattention to detailorganizational skillscollaborationproactive problem-solvingadaptabilityownershiptime managementstakeholder management