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Marketing Coordinator, Inshipment
HarlequinMarketing Coordinator executing direct mail, digital marketing, and alternate-media campaigns for HarperCollins Canada’s book publishing business. Supporting campaign planning, production, reporting, and operational efficiency.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in planning and executing Direct Marketing campaigns while effectively coordinating promotional materials and managing multiple priorities. Proficient in utilizing Microsoft Office applications to support marketing objectives and enhance operational efficiency.
Highest-signal resume keywords
Direct Marketing Campaign DevelopmentMicrosoft Office ProficiencyCreative Thinking SkillsOrganizational SkillsCampaign Coordination
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Direct MarketingCampaign ManagementPromotional Material DevelopmentCopywritingProofreadingData ReportingBudget ManagementProcess ImprovementMarketing Plan DevelopmentCreative Problem Solving
Soft Skills
Detail OrientedTime ManagementCommunication SkillsCollaborationAdaptability
Certifications & Qualifications
Post-Secondary Diploma/Degree in Business or Marketing
Industry Keywords
Inshipment ProgramsDigital MarketingDirect MailPromotional CampaignsStakeholder CommunicationMarketing ObjectivesOperational EfficiencyCost ReductionInnovationNorth America Travel
About the role
Key responsibilities & impact- Plan, coordinate, and execute direct inshipment programs, including direct mail, digital marketing, and alternate media, to support DTC financial objectives
- Assist the Manager with developing bulk and test marketing plans for inshipment program objectives
- Coordinate promotional material development and ensure objectives and deadlines are met
- Review creative copy, generate copy approval outlines, monitor the approval process, and write production instructions
- Proofread promotional materials at each creative stage to ensure requirements are met
- Set up, maintain, and communicate campaign overview details to internal and external stakeholders
- Generate and process promotional details, campaign progress reports, spending reports, and purchase orders
- Review processes and operational aspects of inshipment programs to improve efficiency, reduce costs, and encourage innovation
- Recommend methods to reduce complexity through innovation or creative process efficiencies
- Monitor, report, and present campaign results at applicable stages for all programs
Requirements
What you’ll need- Post-secondary diploma/degree in Business, Marketing, or a related discipline
- 0 to 2 years of progressive experience in Marketing
- Experience developing and executing Direct Marketing campaigns is an asset
- Proficiency with Microsoft Office applications, including Word, Excel, PowerPoint, and Outlook
- Exceptional organization skills and ability to manage multiple priorities under tight deadlines
- Detail oriented with ability to coordinate complex campaigns under tight deadlines
- Creative thinking skills to assist with developing innovative marketing plans and problem solving
- Ability to work in an office environment
- Some travel within North America may be required
- Ability to perform periods of sitting, keyboarding, and visual review of detailed marketing plans
Benefits
Comp & perks- Hybrid work model
- Competitive compensation tailored within the quoted salary range based on experience, industry knowledge, technical and communication skills, and other relevant factors
- Equal employment opportunity
- Reasonable accommodation for qualified individuals with disabilities during the application and/or interview process