Develop comprehensive creative strategies that support business goals and objectives, focusing on digital media advertising and ad campaign enhancement.
Conduct research and analysis to identify market trends, consumer insights, and competitive landscapes; translate insights into actionable strategies.
Conceptualize and execute integrated marketing campaigns across digital, social media, print, and events; develop creative briefs and provide direction to design and content teams.
Monitor campaign performance and metrics to evaluate effectiveness and identify areas for optimization.
Contribute to brand development and positioning; ensure brand consistency across touchpoints.
Collaborate closely with marketing, design, product development, and sales teams to align messaging and strategy.
Stay abreast of industry trends, emerging technologies, and cultural shifts; experiment with new approaches to improve campaign performance.
Requirements
Proven experience in a creative strategy role, preferably in an advertising agency or marketing department.
Preferably with a background in B2C marketing.
Experience in digital advertising, particularly paid media and Meta advertising.
Strong analytical skills with the ability to interpret data and insights to drive strategic decisions.
Excellent communication and presentation skills.
Creative mindset with a passion for developing innovative and compelling campaigns.
Strong project management skills with the ability to manage multiple priorities and deadlines effectively.
Proficiency in digital marketing platforms and tools.
Familiarity with design principles and an eye for aesthetics.
Ability to thrive in a fast-paced, dynamic environment and adapt to change.
Strong collaborative spirit and ability to work effectively in cross-functional teams.
Availability during EU hours (GMT).
CVs must be in ENGLISH.
Able to work as a full-time contractor and provide expected monthly salary in USD.