Happy Koala

Marketing Data Analyst

Happy Koala

full-time

Posted on:

Origin:  • 🇬🇧 United Kingdom

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Job Level

Mid-LevelSenior

Tech Stack

BigQueryCloudSQL

About the role

  • Dive into customer behavior, analyze marketing performance, and provide actionable insights to optimize acquisition, retention, and lifetime value
  • Collect, analyze, and interpret data to uncover trends, patterns, and insights that inform business strategies
  • Build, maintain, and automate dashboards and reports to track KPIs (ROAS, CPA, conversion rates, CLTV, customer retention metrics)
  • Work closely with cross-functional teams (marketing, product, finance) to support campaign performance and strategic decisions
  • Provide ad hoc analysis to address specific business questions
  • Ensure data quality and accuracy by regularly validating and cleansing datasets
  • Communicate findings effectively to technical and non-technical stakeholders through reports, presentations, and storytelling
  • Influence direct-response and B2C marketing initiatives through data-driven recommendations

Requirements

  • Proven experience in data analysis, preferably with a focus on e-commerce
  • Proficiency in SQL and Excel
  • Proven experience in data visualization tools (Looker Data Studio, Looker, Power BI or similar)
  • Hands-on experience with cloud-based data warehouses and architectures (familiarity with Google BigQuery is a strong asset)
  • Strong analytical skills and attention to detail
  • Effective communicator with ability to convey complex data insights clearly
  • Availability during EU hours (GMT)
  • Ability to self-manage and work as part of a team
  • Ability to diagnose and solve technical problems quickly
  • CVs should be in English
  • This is a full-time contractor role (long-term)