Hörbuch Hamburg

Online Marketing Manager – Focus on Performance Marketing

Hörbuch Hamburg

full-time

Posted on:

Location Type: Hybrid

Location: Hamburg • 🇩🇪 Germany

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Job Level

JuniorMid-Level

Tech Stack

WordPress

About the role

  • Design and planning of comprehensive online campaigns across Social Media (primarily Meta, TikTok and YouTube), SEA, SEO, Display and Affiliate Marketing
  • Strategic development of our communication channels (e.g., company newsletter, social media channels, and website)
  • Management and further development of the company website and CRM system
  • Planning and management of influencer marketing
  • Definition and monitoring of relevant KPIs and data analysis (Facebook Business Manager, Google Analytics, TikTok)

Requirements

  • University degree in (online) marketing, business administration, economics, media studies, or communications
  • Ideally 2 years of professional experience in online marketing / performance marketing
  • Confident use of common SEA, SEO and analytics tools, WordPress, and Google Analytics
  • Native-level familiarity with major social media channels and knowledge of platform-specific tone, visuals and trends
  • Enjoyment in developing creative assets
  • Preferably experience in the book and media industry
  • Team spirit, hands-on mentality and a structured way of working
  • Openness to the constant changes in online marketing and the audiobook industry
Benefits
  • High flexibility with a hybrid working model, fixed working hours and 30 days of vacation
  • Flat hierarchies, agile working and short decision-making paths
  • Attractive additional benefits such as a Deutschlandticket (Germany-wide public transport pass) and fitness offerings

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
online marketingperformance marketingSEOSEAdata analysisKPI monitoringinfluencer marketingcreative asset developmentwebsite managementCRM system management
Soft skills
team spirithands-on mentalitystructured workingadaptabilitycreativity