GVI, Inc.

Senior Copywriter, Brand Manager

GVI, Inc.

full-time

Posted on:

Location Type: Remote

Location: South Africa

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Salary

💰 ZAR 50,000 - ZAR 55,000 per month

Job Level

Senior

About the role

  • Defining the Identity: Recommending and implementing progressive brand identities to position GVI, Bushwise, and our partner brands for massive global growth.
  • Hands-on Content Creation: Writing, editing, and delivering high-impact copy across web, paid media, email, social, campaigns, presentations, brochures, blogs, and other marketing assets.
  • Leading with Excellence: Setting the gold standard for copywriting within the team, ensuring every piece of content—from social posts to brochures—is tight, emotive, and high-converting.
  • Driving Multi-Channel Campaigns: Creating and overseeing promotional campaigns across the web, paid media, email, blogs, and presentations.
  • Strategic Team Leadership: Managing and mentoring a team of digital professionals to define strategic direction across video, social, and web platforms.
  • Obsessing Over Growth: Using clever copy and creative strategy to drive commercial metrics, including social followers, CTR, and site conversion, with a strong focus on improving performance across key user touchpoints.
  • Ensuring Integrity: Owning and overseeing editorial and QA processes to ensure SEO optimisation, brand alignment, and ethical integrity across all content.
  • Crisis Communications: Owning and guiding the communications approach during sensitive or high-risk situations, ensuring clarity, accuracy, and brand integrity.
  • Innovating for the Future: Monitoring and integrating insights on emerging topics like Gen Z culture, identity politics, and conservation trends to keep our marketing ahead of the curve.

Requirements

  • 6+ years of experience as a copywriter with a proven track record of emotive storytelling.
  • 2+ years of experience as a Brand Manager or in a similar strategic leadership role.
  • A degree or qualification in Marketing, Advertising, Communications, or a related field.
  • Exceptional leadership skills with the ability to manage, train, and shape a high-performing communications team.
  • Bonus if you also have: Experience working with Gen Z brands targeting UK and US audiences.
  • A background in a fast-paced agency environment.
  • First-hand travel experience or an understanding of the volunteering and gap-year sector.
Benefits
  • Generous leave policy to keep you refreshed and inspired.
  • Global Growth: Opportunities to scale your career within a worldwide organisation.
  • Authentic Culture: A flexible, collaborative environment that values your unique voice.
  • Direct Impact: Regular connection with senior leadership and a seat at the table for brand evolution.
  • Holistic Support: Access to in-house wellbeing support because your mental health matters.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
copywritingcontent creationSEO optimizationcampaign managementemotive storytellingbrand managementeditorial processesQA processesdigital marketingstrategic direction
Soft Skills
leadershipmentoringteam managementcommunicationcreativitystrategic thinkingproblem-solvingadaptabilitycollaborationattention to detail
Certifications
degree in Marketingdegree in Advertisingdegree in Communications