Media Analyst
Gupta Media
full-time
Posted on:
Location Type: Office
Location: Boston • Massachusetts • 🇺🇸 United States
Visit company websiteSalary
💰 $70,000 - $85,000 per year
Job Level
JuniorMid-Level
About the role
- Plan, build, and optimize campaigns across digital platforms like Facebook Ads, Google Ads, Amazon Ads, and Reddit.
- Report campaign performance using in-house reporting suite, and platforms like Google Analytics.
- Communicate with clients via Zoom, phone, and email.
- Analyze campaign performance, share key insights, and make recommendations for optimization.
- Provide insights to help impact and improve team strategy.
- Stay current on trends in digital marketing, best practices, and emerging products and platforms.
- Participate in the training and mentoring of new hires and junior staff.
Requirements
- Bachelor’s degree or higher – Marketing, Advertising, Business, Economics or related field
- 2+ years experience in Digital Marketing
- Advanced knowledge of Google Ads (Search, Display, Shopping), Facebook Ads, Amazon Ads, Connected TV, Criteo, Reddit and other digital marketing platforms
- Analytical expertise
- Ability to multi-task and prioritize workload across multiple projects
- High level of enthusiasm and professionalism
- Curiosity – An important trait in every role on every team within our organization
Benefits
- health, dental, vision, and pet insurance
- Flexible and Dependent Care Savings Accounts
- 401(k) with up to 5% Safe Harbor contributions;
- paid time off
- paid family leave
- commuting and wellness stipends
- opportunities for professional development and career growth
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
digital marketingcampaign optimizationGoogle AdsFacebook AdsAmazon AdsCriteoConnected TVanalytical expertisereportingperformance analysis
Soft skills
communicationmulti-taskingprioritizationenthusiasmprofessionalismcuriositymentoringteam strategyinsight sharingrecommendation making
Certifications
Bachelor’s degreeMarketingAdvertisingBusinessEconomics