Director, Marketing Operations
Guild
full-time
Posted on:
Location: Arizona, California, Colorado • 🇺🇸 United States
Visit company websiteSalary
💰 $150,000 - $175,000 per year
Job Level
Lead
About the role
- Own marketing technology, analytics, and data governance to power the marketing engine
- Lead reporting and analytics across the full marketing and revenue funnel, delivering dashboards, campaign performance reports, and actionable insights
- Monitor SLAs, conversion rates, and pipeline metrics to identify opportunities for growth and efficiency
- Build and evolve multi-touch attribution models to measure impact across the GTM journey
- Establish and oversee marketing data governance policies to ensure data accuracy, consistency, and compliance
- Address issues related to deliverability, automation reliability, and data quality
- Architect and manage Guild’s marketing technology stack, including marketing automation platforms, CRM integrations, and personalization tools
- Drive system selection, implementation, integration, and budgeting to optimize performance and scalability
- Optimize lead scoring, lead flow, and routing to maximize sales team efficiency and conversion rates
- Partner with demand generation and digital marketing teams to enable campaign execution through audience segmentation, automation, and reporting best practices
- Manage, mentor, and grow a team of marketing operations professionals across B2B and B2C
- Act as a strategic advisor to cross-functional stakeholders, driving data-driven decision making and marketing best practices
- Report to the VP of Performance Marketing and provide hands-on leadership for a small team building scalable infrastructure and ensuring seamless marketing execution
Requirements
- 7+ years experience in B2B/B2C business functions, preferably GTM-facing
- 3+ years directly leading a Marketing Operations team
- Expert-level experience and fluency in the terminology of CRMs (Salesforce), MAPs (Hubspot/Iterable), CMSs, CDPs, and more
- Hands-on experience with marketing automation platforms, CRM integrations, and personalization tools
- Strong analytical skills with proven experience interpreting sophisticated data sets and translating insights into actionable reports
- Proven track record of strong communication and documentation skills to streamline operations with quantifiable results
- Deep understanding of lead management and customer lifecycle models
- Strong project management with demonstrated experience running multiple programs, priorities, and deadlines, while developing and implementing process improvements and documentation
- Creative problem solver with excitement to work on new and challenging projects