Demand Generation Lead

Guild.ai

Demand Generation Lead building and owning the demand gen function at Guild.ai to drive qualified pipeline. Collaborating with marketing and sales leadership to execute innovative campaigns and strategies.

Posted 6/18/2026full-timeSan Francisco • California • 🇺🇸 United StatesSenior💰 $140,000 - $220,000 per yearWebsite

About the role

Key responsibilities & impact

Own inbound pipeline
Stand-up paid programs
Reach our target buyers, including engineering leaders
Optimize the full funnel
Amplify content into the pipeline
Experiment and iterate
Contribute to GEO strategy

Requirements

What you’ll need

5-8 years in B2B demand generation, ideally at infrastructure, developer tools, or enterprise software companies
Enterprise marketing experience
Paid channels proficiency
Hands-on execution
Analytical mindset
AI fluency
Thrives in a fast-moving environment

Benefits

Comp & perks

Competitive base salary + meaningful equity + comprehensive benefits (health, dental, 401k, flexible PTO)

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

B2B demand generationpaid channelsanalytical skillsAI fluencyenterprise marketinginfrastructuredeveloper toolsenterprise software

Soft Skills

hands-on executionadaptabilitystrategic thinkingcollaborationcommunication