Senior Enterprise Strategy Social Media Manager

GuideWell Source

Senior Social Media Manager overseeing GuideWell's consumer social media strategy and governance. Managing team and ensuring alignment across diverse brands and social platforms.

Posted 7/17/2026full-time🇺🇸 United StatesSenior💰 $100,400 - $163,200 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Expertise in Social Media Strategy and Governance, with a strong ability to connect social media investments to measurable business outcomes. Proven leadership in managing teams and cross-functional partnerships while developing innovative approaches to audience engagement across multiple platforms.

Highest-signal resume keywords

Social Media StrategyGovernance FrameworksMeasurement FrameworksConsumer EngagementCross-Functional Partnership

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Social Media GovernanceContent StandardsPlatform Portfolio ManagementAudience Engagement PrinciplesResponse OperationsQuantitative Intelligence ReportingTest-and-Learn FrameworksBusiness Case DevelopmentCompliance ConsiderationsSocial Listening

Soft Skills

Team LeadershipTalent DevelopmentStrategic ThinkingCollaborationCommunication

Industry Keywords

MarketingCommunicationsJournalismRegulated IndustryMulti-Brand EnvironmentEmerging PlatformsBrand-Specific PlaybooksEscalation ProtocolsPerformance DataStakeholder Engagement

About the role

Key responsibilities & impact

The Senior Manager, Social Media Strategy operates at the intersection of enterprise governance, business strategy, audience intelligence, and operational leadership.
This leader manages a small team and carries direct accountability across four disciplines: enterprise social strategy, governance, and platform portfolio management; content architecture and publishing standards; community monitoring, response operations, and issue management; and cross-functional partnership and business unit enablement.
Critically, this role is also responsible for maintaining a forward-looking view of the social media landscape — identifying emerging platforms worth testing, building the case for investment, and expanding GuideWell's social portfolio deliberately and strategically as the landscape evolves.
Throughout all of this, the Senior Manager, Social Media Strategy is expected to measure what matters — connecting social activity to business outcomes, not just platform metrics, and using that linkage to continuously sharpen the function's strategic direction.

Requirements

What you’ll need

6+ years related work experience.
Related Bachelor's degree required Marketing, Communications, Journalism, or a related field
Proven ability to connect social media investment to business outcomes, with demonstrated experience building or applying measurement frameworks that link social activity to acquisition, retention, brand, or member engagement results rather than surface-level platform metrics.
Demonstrated expertise in designing and leading enterprise social media governance frameworks, including platform policies, content standards, brand-specific playbooks, compliance guardrails, and escalation protocols in a complex, multi-brand organizational environment.
Proven experience evaluating and expanding a social media platform portfolio, including structured assessment of emerging platforms, development of test-and-learn frameworks, and building business cases for new platform investment with defined success criteria and compliance considerations.
Deep expertise in consumer social media strategy across Facebook and Instagram, including platform mechanics, algorithm behavior, audience engagement principles, and the ability to develop differentiated approaches for distinct brand identities within a unified enterprise framework.
Demonstrated experience building and leading social media response operations at scale, including tiered response frameworks, pre-approved message libraries, response time standards, and escalation management systems, preferably in a regulated industry.
Strong command of social listening and quantitative intelligence reporting, with the ability to synthesize monitoring and performance data into business-relevant insights for senior leadership and segment stakeholders.
Experience managing direct reports with a track record of developing social media talent and building team capability.
Demonstrated cross-functional partnership experience with Legal, Compliance, Brand, Communications, and business unit stakeholders in a matrixed organization.

Benefits

Comp & perks

Medical, dental, vision, life and global travel health insurance;
Income protection benefits: life insurance, short- and long-term disability programs;
Leave programs to support personal circumstances;
Retirement Savings Plan including employer match;
Paid time off, volunteer time off, 10 holidays and 2 well-being days;
Additional voluntary benefits available;
A comprehensive wellness program