Senior Director – Marketing & Engagement, Health Services

GuideWell Source

Senior Director leading acquisition marketing strategies for GuideWell's Health Services. Collaborating across the Communications, Marketing & Customer Experience functions.

Posted 7/10/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $126,000 - $204,800 per yearWebsite

About the role

Key responsibilities & impact

Serve as the consistent, senior CMX presence in all segment leadership meetings, strategy sessions, and business planning forums — representing not just marketing, but the full Communications, Marketing & Customer Experience function.
Develop and maintain a deep, current understanding of each segment’s business strategy, competitive pressures, growth targets, operational challenges, and member or customer dynamics.
Listen to segment challenges with the breadth of the full CMX capability set in mind — identifying where marketing, communications, customer experience, brand, and insights each have a role to play, and framing integrated solutions rather than single-discipline responses.
Translate segment business needs into clear, actionable briefs for CMX subject matter experts — providing the strategic context, business rationale, and high-level direction that allows each SME to do their best work without needing to attend every segment conversation.
Mobilize and orchestrate the right CMX experts — across Communications, Customer Experience, Brand, Insights, and Marketing — for each segment challenge, ensuring the department delivers as one integrated function rather than a collection of independent capabilities.
Maintain a real-time understanding of priorities, capacity, and ongoing work across CMX disciplines, so that segment commitments are made with full awareness of what the department can deliver and when.
Serve as the accountability owner for CMX’s commitments to each segment — tracking deliverables, managing expectations, escalating risks, and ensuring the department consistently follows through on what it promises.
Build and sustain trusted, peer-level relationships with segment leaders in Commercial, Government, and Health Services — positioning CMX as a strategic partner that earns a seat at the table because of the value it creates, not because of its organizational role.
Proactively bring CMX insight, intelligence, and capability to segments before they ask — identifying opportunities where communications strategy, customer experience improvement, brand investment, or deeper audience insight could accelerate a segment’s goals, and making the case for that investment.
Report back to the VP, Enterprise Marketing & Acquisition and the broader CMX leadership team on segment priorities, emerging needs, and strategic opportunities — ensuring the department is always forward-looking in how it aligns resources and capabilities to business needs.
Develop and lead comprehensive enterprise-level acquisition marketing strategies across all business segments — individual, employer, Medicare, Medicaid, and ancillary health solutions — aligned to growth targets, brand positioning, and go-to-market priorities surfaced through segment engagement.

Requirements

What you’ll need

10+ years' related work experience in progressive marketing and communications roles
5+ years’ direct supervisory/management experience.
Experience in a senior leadership role operating across multiple disciplines within a complex, matrixed organization.
Experience in healthcare services, hospital or health system markets – with working knowledge of state and federal regulatory requirements.
Experience managing acquisition marketing across multiple business segments simultaneously, including Medicare, Medicaid, and commercial employer lines of business.
Demonstrated ability to serve as a senior, integrated representative of a multi-disciplinary function to business segment or client leadership — translating business needs into cross-functional solutions and orchestrating specialists to deliver them.
Deep expertise in integrated acquisition marketing strategy — including campaign planning, audience segmentation, channel mix, budgeting, and performance management across individual, employer, and/or government health markets.
Broad working knowledge of communications, customer experience, brand, and marketing insights disciplines — sufficient to ask the right questions, frame problems accurately, and provide meaningful direction to SMEs across each area.
Proven experience overseeing creative and communications development, with a strong eye for brand, message quality, and compliance requirements in a regulated industry.
Demonstrated operational excellence in managing complex, multi-channel campaign workflows including direct mail, email, digital, and agent-facing materials.
Proven ability to build trusted, peer-level relationships with business leaders and operate credibly in senior business forums — speaking the language of strategy, growth, and competitive dynamics, not just marketing.
Strong command of marketing analytics and performance reporting, with the ability to translate data into strategic insight and hold teams accountable to measurable outcomes.

Benefits

Comp & perks

Medical, dental, vision, life and global travel health insurance;
Income protection benefits: life insurance, short- and long-term disability programs;
Leave programs to support personal circumstances;
Retirement Savings Plan including employer match;
Paid time off, volunteer time off, 10 holidays and 2 well-being days;
Additional voluntary benefits available;
A comprehensive wellness program

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Campaign PlanningAudience SegmentationChannel MixBudgetingPerformance ManagementMulti-Channel Campaign WorkflowsDirect MailEmail MarketingDigital MarketingRegulatory Compliance

Soft Skills

Relationship BuildingStrategic CommunicationOperational ExcellenceProblem FramingTeam Collaboration