Enterprise Strategy Communication Generalist

GuideWell Source

Providing strategic communications direction and support within business units at Florida Blue. Driving communications for product, service, and capability launches with measurable effectiveness along with AI-assisted tools.

Posted 6/26/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSenior💰 $100,400 - $163,200 per yearWebsite

About the role

Key responsibilities & impact

Provide strategic communications direction and tactical support, serving as a practitioner, planner, and internal consultant focused on business units and/or functional areas.
Help drive and influence strategic thinking/direction of business leaders, partners and stakeholders regarding communications plans for program, product, service or capability launches, or enhancements that have a reputational and/or business impact.
Develop, implement, and measure the effectiveness of multi-audience integrated communication plans and tactics that support business-critical initiatives.
Anticipate when there is a need to integrate communication projects with other enterprise teams and takes appropriate action to partner with them.
Collaborate with Senior Directors to continuously improve the communications function.
Leverage AI-assisted tools to work smarter and faster, apply measurement and analytics to assess the impact of work, and maintain high standards of quality before executive reviews.
Own end-to-end development of integrated messages across multiple communication channels.

Requirements

What you’ll need

6+ years related work experience.
Related Bachelor's degree required Communications, marketing communications, journalism, liberal arts, public relations or related field.
Excellent communication and writing skills with the ability to influence and align stakeholder to vision.
Superior writing, editing and proofreading skills, attention to detail and a sophisticated design sensibility.
Professional presence, a positive and enthusiastic demeanor and strong ability to build relationships and collaborate in a highly matrixed complex corporate setting.
Experience serving as a communications consultant to executives and other senior leaders.
Experience working with media, key opinion leaders, consumers and other stakeholders.
Strong leadership and consensus building skills, including staff management experience, with a willingness to continually embrace personal and professional development.
Strong business acumen and ability to translate customer needs into business requirements.
In-depth understanding of and experience with health care business operations and management, plus strong capabilities related to understanding business models (to include financial acumen, return on investment models, quality improvement programs and consumer health care solutions).
Demonstrated experience using analytics to frame problems and drive business outcomes.
Strong project, resource and vendor management skills with the ability to implement programs with speed, accuracy and efficiency.
Adaptability — comfortable working across a range of communications needs, shifting priorities, and formats without loss of quality or attention to detail.

Benefits

Comp & perks

Medical, dental, vision, life and global travel health insurance;
Income protection benefits: life insurance, short- and long-term disability programs;
Leave programs to support personal circumstances;
Retirement Savings Plan including employer match;
Paid time off, volunteer time off, 10 holidays and 2 well-being days;
Additional voluntary benefits available;
A comprehensive wellness program

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

strategic communicationscommunication plansmeasurement and analyticswritingeditingproofreadingproject managementvendor managementbusiness acumenhealth care business operations

Soft Skills

influencecollaborationrelationship buildingleadershipconsensus buildingadaptabilityattention to detailprofessional presencepositive demeanorcommunication