Enterprise Communication Generalist

GuideWell Source

Enterprise Communications Generalist offering strategic communications direction for Florida Blue. Collaborating across functions to support business-critical communication initiatives.

Posted 6/26/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSenior💰 $100,400 - $163,200 per yearWebsite

About the role

Key responsibilities & impact

Provide strategic communications direction and tactical support as a practitioner, planner, and internal consultant focused on business units and/or functional areas.
Help drive and influence strategic thinking/direction of business leaders, partners and stakeholders regarding communications plans for program, product, service or capability launches, or enhancements.
Develop, implement, and measure the effectiveness of multifaceted, multi-audience integrated communication plans and tactics that support business-critical initiatives.
Integrate communication projects with other enterprise teams and take appropriate actions to partner with them.
Work collaboratively with Sr. Director Strategic Communications & Reputation/Sr. Director Enterprise Communications/Dir. of Internal Comms to continuously improve the communications function.
Demonstrate success in gaining leaders and internal business partner buy-in for strategic initiatives.
Own end-to-end development of integrated messages across multiple communication channels.
Provide broad communications support within the assigned pillar, assisting with editorial calendar management, content coordination, and project tracking.
Drive collaboration with communications colleagues and other enabling functions to ensure integrated planning and execution.
Track, analyze, and report on the performance of communications work to assess impact and inform future communications decisions.

Requirements

What you’ll need

6+ years related work experience.
Related Bachelor's degree required Communications, marketing communications, journalism, liberal arts, public relations or related field.
Excellent communication and writing skills with the ability to influence and align stakeholder to vision.
Superior writing, editing and proofreading skills, attention to detail and a sophisticated design sensibility.
Ensure communications are aligned to tone and style: streamlined, easy to understand, engaging and focused on preserving the customer experience.
Professional presence, a positive and enthusiastic demeanor and strong ability to build relationships and collaborate in a highly matrixed complex corporate setting.
Experience serving as a communications consultant to executives and other senior leaders.
Experience working with media, key opinion leaders, consumers and other stakeholders.
Strong leadership and consensus building skills, including staff management experience, with a willingness to continually embrace personal and professional development.
Ability and willingness to perform strategic, managerial and tactical elements of the role.
Strong business acumen and ability to translate customer needs into business requirements.
In-depth understanding of and experience with health care business operations and management, plus strong capabilities related to understanding business models (to include financial acumen, return on investment models, quality improvement programs and consumer health care solutions).
Demonstrated experience using analytics to frame problems and drive business outcomes.
Strong project, resource and vendor management skills with the ability to implement programs with speed, accuracy and efficiency.
Demonstrated experience with digital communications, email engagement, social media and other new/emerging technologies.
Bias for action and urgency to deliver improved experiences for the customer.
Communications planning capability — ability to translate a business need into a structured communications plan, including objectives, audience analysis, channel strategy, messaging, and timing.
Comfort with measurement and analytics — ability to use data and channel performance metrics to assess the impact of communications work and apply insights to improve future plans.
Adaptability — comfortable working across a range of communications needs, shifting priorities, and formats without loss of quality or attention to detail.
Organizational skills — ability to manage multiple concurrent assignments, track project status, and meet deadlines in a fast-moving, high-output environment.
Collaborative orientation — works well within a team, accepts direction and feedback constructively, and manages internal client relationships with professionalism and care.

Benefits

Comp & perks

Medical, dental, vision, life and global travel health insurance;
Income protection benefits: life insurance, short- and long-term disability programs;
Leave programs to support personal circumstances;
Retirement Savings Plan including employer match;
Paid time off, volunteer time off, 10 holidays and 2 well-being days;
Additional voluntary benefits available;
A comprehensive wellness program

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

communications planningwritingeditingproofreadinganalyticsproject managementvendor managementdigital communicationssocial mediaemail engagement

Soft Skills

communicationinfluencecollaborationleadershiprelationship buildingorganizational skillsadaptabilityattention to detailconsensus buildingprofessional presence

Certifications

Bachelor's degree in CommunicationsBachelor's degree in Marketing CommunicationsBachelor's degree in JournalismBachelor's degree in Liberal ArtsBachelor's degree in Public Relations