Senior Director, Integrated Creative

GuideWell Source

Senior Director of Integrated Creative at GuideWell, leading in-house creative organization and overseeing design, copywriting, video production, and brand strategies.

Posted 6/2/2026full-timeJacksonville • Florida • 🇺🇸 United StatesSenior💰 $136,000 - $221,000 per yearWebsite

About the role

Key responsibilities & impact

Lead and elevate the in-house creative organization: oversee a multidisciplinary creative team including design, copywriting, video production, translations, and print production. Set creative direction, ensure high standards of craft, and cultivate a culture of innovations, collaboration, and professional growth.
Partner on enterprise creative strategy and campaign development: collaborate with Sr. Director of Brand & Creative to define enterprise creative strategy. Partner with the advertising agency to establish creative platforms, then lead the in-house execution of campaign assets across channels.
Own brand standards, naming, and visual identity systems: lead the development, governance, and evolution of brand guidelines, naming systems, and visual identity frameworks for new companies, products, and enterprise initiatives. Ensure consistency and clarity across all touchpoints.
Integrate emerging technologies and modern creative workflows: champion the adoption of AI and new creative technologies to improve efficiency, quality, and speed-to-market. Establish modern creative processes, tools, and best practices.
Expand and modernize enterprise video production capabilities: oversee internal communications video production and scale capabilities to support enterprise-wide external channels, including organic social and the new podcast. Ensure video content aligns with brand strategy and meets evolving audience expectations.
Integrate and elevate enterprise communications creative needs: lead the consolidation and creative oversight of all enterprise communications assets, ensuring internal messaging, leadership communications, and event production meet the highest standards. Partner with Communications leadership to proactively identify creative needs, streamline workflows, and elevate the quality, consistency, and impact of all communications assets produced across the organization.

Requirements

What you’ll need

10+ years' related work experience in creative leadership within an in-house creative team, advertising agency, or integrated marketing environment
5+ years' direct supervisory/management experience
Related Bachelor’s degree Advertising, Marketing, Communications, or related field or additional related equivalent work experience
Proven experience leading a multidisciplinary creative team, including design, copywriting, and production operations
Demonstrated success translating brand and marketing strategies into creative platforms and campaigns executed across multiple channels
Experience developing and governing brand standards, naming systems, and visual identity frameworks
Strong background in video production, including oversight of internal communications content and external-facing video for digital and social channels
Track record of modernizing creative operations, including integrating automation and emerging technologies into creative workflows
Experience mentoring and developing creative talent, fostering a culture of innovation, collaboration, and continuous improvement
Ability to partner effectively with executive leaders across the enterprise to align creative priorities and outputs
Ability to measure creative effectiveness and apply insights to improve performance
Exceptional communication, storytelling, and presentation skills

Benefits

Comp & perks

Medical, dental, vision, life and global travel health insurance;
Income protection benefits: life insurance, short- and long-term disability programs;
Leave programs to support personal circumstances;
Retirement Savings Plan including employer match;
Paid time off, volunteer time off, 10 holidays and 2 well-being days;
Additional voluntary benefits available;
A comprehensive wellness program

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

creative leadershipmultidisciplinary team managementbrand standards developmentvisual identity frameworksvideo productioncampaign developmentcreative strategyautomation integrationcreative workflowsmarketing strategies

Soft Skills

collaborationinnovationmentoringcommunicationstorytellingpresentationorganizational skillsleadershipcontinuous improvementcreative oversight

Certifications

Bachelor’s degree in AdvertisingBachelor’s degree in MarketingBachelor’s degree in Communications