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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing comprehensive SEO strategies that drive organic growth, enhance user engagement, and optimize content for search engines. Proficient in leveraging data analytics to measure impact and influence product roadmaps for maximum organic visibility.
Highest-signal resume keywords
SEO Strategy DevelopmentTechnical SEO ExpertiseOrganic Growth OptimizationData Analysis and Metrics EvolutionStakeholder Influence and Collaboration
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
SEOContent StrategyTechnical SEOOrganic GrowthAEOGEOAI SearchData AnalysisPerformance OptimizationBacklink Acquisition
Soft Skills
Strategic ThinkingAnalytical MindsetCritical ThinkingHigh Prioritization SkillsInfluencing Stakeholders
Tools & Technologies
BotifyGoogle Search ConsoleBigQueryContent Management SystemsDigital PR ToolsAnalytics Platforms
Industry Keywords
E-commerceMarketplacesB2CB2BClassifiedsDigital MarketingContent CreationUser Journey IntegrationCore Web VitalsIncremental Revenue
Tech Stack
Tools & technologiesBigQuery
About the role
Key responsibilities & impact- Define and lead the organic growth strategy for OLX, ZAP and Viva Real
- Build an integrated SEO roadmap aligned with business objectives
- Evolve SEO from a traffic channel into an engine for generating incremental value
- Structure and scale on-page and off-page content strategy
- Lead content creation at scale
- Integrate content into the user journey
- Develop content differentiators based on proprietary data
- Build a robust digital PR and backlink acquisition strategy
- Develop partnerships with social media teams, publishers and channels
- Increase organic share of voice against competitors
- Lead technical evolution backlog with engineering and product teams
- Ensure excellence in Core Web Vitals, indexing and crawling, information architecture, rendering and performance
- Influence product roadmaps to maximize organic impact
- Lead presence strategy in LLMs and response engines (ChatGPT, Gemini, etc.)
- Develop content optimized for Answer Engines (AEO)
- Monitor and grow participation in AI-mediated search
- Define an SEO impact measurement model beyond sessions
- Evolve metrics to organic leads, incremental revenue, share of voice and visibility in LLMs
- Work closely with the data team for advanced analyses
- Lead and develop the SEO team
- Manage external vendors and partners
- Ensure execution with high quality and speed
- Work integrated with media, CRM, product, data and the Martech team.
Requirements
What you’ll need- Strong experience in SEO at large-scale digital companies (marketplaces, e‑commerce, classifieds or similar)
- Proven experience in organic growth (traffic, leads or revenue)
- Experience with technical SEO, content and off-page
- Experience integrating SEO with product and engineering
- Experience in B2C and B2B environments
- Strong strategic thinking and business acumen
- Analytical mindset and data orientation
- High critical thinking and intolerance for mediocre results
- Ability to influence stakeholders (product, engineering, leadership)
- Hands-on profile with systemic vision
- High prioritization skills in complex environments
- Advanced English
- Preferred / Nice-to-haves:
- Experience with marketplaces (two-sided: supply & demand)
- Knowledge of AEO / GEO / AI Search
- Experience leveraging proprietary data for content
- Experience with large volumes of pages (millions of URLs)
- Experience with tools such as Botify, GSC, BigQuery, etc.
Benefits
Comp & perks- Competitive market-based compensation
- Health plan
- Dental plan
- Private pension
- Flexible benefits that adapt to your needs
- Meal allowance
- Financial counseling
- Discounts and perks club
- Home office allowance
- Mobility allowance
- Childcare allowance
- Life insurance
- Extended leave
- Support for sports, quality of life and wellbeing
- Payroll loan with reduced interest rates
