Marketing Analyst
Groupon
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇵🇱 Poland
Visit company websiteJob Level
Mid-LevelSenior
Tech Stack
SQLTableau
About the role
- Be the go-to supply partner for Marketing and Market Managers—align campaign calendars with what audiences want, what merchants are ready for, and what’s happening in each market
- Build and maintain SQL-powered reporting that keeps a pulse on campaign and supply health (selection depth, competitiveness, content quality, ROAS, CAC, AOV… all the greatest hits)
- Dig into funnel performance and marketplace trends to uncover patterns, spot gaps, and turn “hmm interesting…” into “here’s exactly what we should do next”
- Keep up with marketing trends, attribution changes, platform updates, and AI workflows—and translate them into experiments, playbooks, and better ways of working
- Partner with Market Managers, Channel teams, Ops, Product, CRM, and Finance to share insights, align priorities, and bring cross-functional magic to life
- Help shape quarterly and annual plans by sizing opportunities, setting KPIs, and connecting marketing investment to business outcomes
- Hunt down process bottlenecks and automation opportunities—then help build the solutions that remove them
Requirements
- 3+ years in marketing analytics, growth, marketplace ops, or a similar analytical role
- Fluent marketing metrics—CAC, CPC, ROAS, CVR, AOV, retention, selection coverage, and more
- SQL: comfortable querying large datasets, joining tables, using window functions
- Strong Excel/Sheets skills; visualization tools (Tableau, Looker, Data Studio) are a bonus
- Familiar with analytics and tracking tools like GA/GA4, ad platforms, UTMs, MMPs, and GMP. Salesforce experience is a plus
- Naturally curious, detail-oriented, and always looking for smarter, faster, more automated ways to get things done
- A clear communicator who can turn deep analysis into simple stories and actionable next steps
- A team player who’s just as comfortable working solo on a problem as collaborating across teams
- Fluent in English (spoken and written)
Benefits
- Health insurance
- Professional development opportunities
- Work-from-home flexibility
- Employee discounts
- Remote options
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
SQLmarketing analyticsgrowthmarketplace operationsCACCPCROASCVRAOVExcel
Soft skills
curiositydetail-orientedcommunicationteam playerproblem-solvingcollaborationanalytical thinkingadaptabilitycreativitystrategic thinking