Account Strategist, Data & Performance

Groupe TF1

Account Strategist supporting clients in digital performance campaigns at TF1 Publicité. Collaborating with internal teams to enhance campaign effectiveness and drive business opportunities.

Posted 6/29/2026full-time🇫🇷 FranceMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Ensure operational and commercial management of performance-focused digital campaigns.
Participate in preparing recommendations and client presentations.
Collaborate with internal teams (Data, Product, Content, Marketing) to ensure proper execution of campaign solutions.
Contribute to identifying business opportunities and implementing innovative solutions.
Monitor KPIs and campaign performance, and propose optimizations.
Stay informed about market trends and digital tools.

Requirements

What you’ll need

Bachelor's to Master's degree (Bac+3 to Bac+5) — business school, university, or equivalent.
First professional experience (internship or work-study) in digital advertising or at a media agency, preferably in performance teams.
Good understanding of digital performance, customer acquisition, and data-related challenges.
Proficiency with office tools and digital platforms (Excel, PowerPoint, reporting tools, etc.).
Strong interpersonal skills, customer-service orientation and team spirit.
Rigour, curiosity and a desire to learn in a stimulating environment.

Benefits

Comp & perks

Flexible workspaces, planted terraces or remote work — choose your preferred setup.
On-site or takeaway: healthy, varied and subsidized meals at the company restaurant or cafeteria, plus a range of convenient services (parking, bike repair workshop, on-site health insurance assistance, optician, etc.).
For physical wellbeing: 17 sports clubs (football, volleyball, Krav Maga, running, etc.) and a subsidized gym less than 100 meters away.
For professional development: continuous training to stay up to date (more than 75% of employees trained every year) and tailored career support.
Flexible arrangements for organizing work time before maternity leave, with professional follow-up on return.
100% salary continuation for employees taking full or partial paternity/second-parent leave, for up to 28 days.
Partial coverage of childcare costs.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Digital PerformanceCustomer AcquisitionCampaign OptimizationReporting ToolsOffice Tools

Soft Skills

Interpersonal SkillsCustomer-Service OrientationTeam SpiritCuriosityDesire to Learn